Senior Marketing Manager, Acquisition & Operations

ev.energy

4d•Remote

About The Position

We're looking for a Senior Marketing Manager, Acquisition & Operations to own both the operational infrastructure and execution of our acquisition marketing motions. Someone equally comfortable building campaigns in the tools, navigating complex cross-functional program requirements, and designing the systems that make delivering those campaigns faster and more scalable. You'll be expected to use AI tools as a core part of how you work — if you're actively experimenting with AI in your marketing work today, you'll feel at home here. We've already grown several North American programs to industry-leading EV driver adoption rates. Email is our most established acquisition channel, with a well-developed growth engine in place. The opportunity here is broader: we're growing our ecosystem of marketing affiliates and partners, while we refine digital acquisition and test new channels, and we need someone who can execute those campaigns while building the operational discipline behind our D2C growth engine. You’d be helping us establish our centre of excellence in scaling VPP and EV managed charging programs — one of the most important infrastructure challenges of the clean energy transition. This is a builder role for someone who gets energy from turning ambiguity into process, and process into results.

Requirements

6+ years of progressive marketing experience, including significant ownership of both campaign execution and operational processes — ideally in a D2C or startup environment
Demonstrated AI fluency — use of AI tools in your marketing work, OR formal AI education or coursework. This is a hard requirement.
Experience with Braze or similar D2C email and lifecycle platforms (Klaviyo, Iterable, Customer.io, Mailchimp)
Hands-on campaign execution across multiple channels and workstreams — you're comfortable in the tools
Ability to design, run, and systematize marketing experiments.
Strong analytical skills and ability to track performance across channels
Experience coordinating with external agencies, freelancers, or contractors to extend execution capacity
Proven ability to build scalable campaign operations in a startup environment — you've been the person who creates the system, not just runs within one
Comfortable with ambiguity — you can create structure where none exists and move forward without a complete playbook
A collaborator who works well across functions — Product, Data, Creative, and external partners

Nice To Haves

Genuine interest in clean energy, electrification, or climate a plus

Responsibilities

Build and own the operational infrastructure for how acquisition campaigns get briefed, planned, executed, and measured across channels, ensuring tight alignment with Program Management and technical stakeholders
Develop repeatable frameworks for campaign intake, prioritization, and delivery that make every future launch faster and more predictable
Build and maintain the channel launch playbook — how ev.energy tests, launches, and measures new acquisition channels
Maintain campaign measurement standards, working closely with the Data team to ensure consistent attribution and performance visibility
Coordinate agency, freelancer, and contractor relationships to extend execution capacity when needed
Execute acquisition campaigns hands-on across channels — building, launching, and optimizing programs yourself, while troubleshooting the "last mile" blockers that often arise in complex energy program launches.
Execute acquisition email campaigns within an established email growth engine, supporting our Senior Lifecycle Manager on delivery processes
Drive campaign delivery across marketing affiliates and partner programs, working closely with the Head of User Acquisition
Partner with the Sr Growth Marketing Manager on go-to-market execution for key market initiatives
Actively use AI tools, including Claude, to multiply our outputs across campaign development, delivery, and process documentation
Identify new AI tools and applications that improve the team's speed, quality, and scale of output
Help establish AI-powered workflows as standard practice across the user acquisition team