Senior Manager, Marketing Operations

GSK, Plc.•Durham, NC

46d

About The Position

We are seeking a seasoned Senior Manager of Marketing Operations to help drive our marketing operations function and optimize processes, systems, and technologies that support marketing excellence and scalability. The ideal candidate will bring deep expertise in issue resolution, system integrations, team leadership, monitoring frameworks, vendor management, and data-driven technical implementations. With deep expertise in Salesforce Marketing Cloud (SFMC) and Salesforce Data Cloud (SFDC), this individual will play a pivotal role in driving operational success and enabling GSK's marketing teams to deliver impactful campaigns. Experience in the pharmaceutical industry is highly desirable, given the regulated environment in which we operate.

Requirements

Bachelor's degree in marketing, Business, or related field.
10+ years of experience in, marketing operations, marketing technology or similar functions.
Experience leading cross-functional teams and driving operational improvements in complex environments.
Experience with Salesforce Marketing Cloud (SFMC) and Salesforce Data Cloud (SFDC), including configuration, optimization, and integration or experience in similar platforms may be considered in lieu of Salesforce.
Experience in documenting business and technical requirements and managing marketing technology projects through to completion.
Proficiency in project management and marketing automation tools/platforms, including Salesforce Marketing Cloud, Tealium, and JIRA.
Experience with martech integrations including DAM systems, CMS, CDP, and preference/consent management platforms.

Nice To Haves

Master's degree preferred.
Strong operational skills to problem solve and drive efficiency. Evidenced mindset of continuous improvement.
Proven track record of developing collaborative and productive relationships with key stakeholders in a matrixed setting.
Strong project management skills with the ability to manage multiple projects simultaneously.
Strong analytical skills and technical acumen, with the ability to translate data into actionable insights.
Ability to work in a fast-paced environment and adapt to changing priorities.
Excellent problem-solving, communication, presentation, and interpersonal skills.
Experience in pharmaceutical, healthcare or other highly-regulated environments is strongly preferred.

Responsibilities

Direct and oversee the marketing operations function to ensure alignment with GSK's strategic goals and business objectives.
Develop and implement a long-term vision for marketing operations, driving efficiency, scalability, and innovation.
Serve as a trusted advisor to senior stakeholders, providing insights and thought leadership on operational excellence.
Establish robust frameworks for identifying, tracking, and resolving operational issues across teams, systems, and vendors.
Act as a primary escalation point for critical issues, ensuring timely resolution with minimal impact to marketing activities.
Lead the design, implementation, and optimization of system integrations between Salesforce Marketing Cloud (SFMC), Salesforce Data Cloud (SFDC), and other marketing technologies.
Partner with data teams to ensure seamless data flows, technical infrastructure, and alignment with marketing objectives.
Drive digital transformation initiatives that enhance marketing efficiency and effectiveness.
Build, lead, and mentor a high-performing team of marketing operations professionals, fostering a culture of collaboration, innovation, and continuous improvement.
Set clear goals and expectations, and provide ongoing coaching and development opportunities to support team growth.
Oversee relationships with external vendors, ensuring service quality, compliance, and alignment with GSK's operational standards.
Negotiate contracts and manage vendor performance, holding partners accountable for delivering value and operational excellence.
Implement monitoring frameworks to track marketing operations performance, system health, and vendor outputs.
Develop dashboards and reporting mechanisms to provide visibility into operational metrics and identify areas for improvement.
Ensure all marketing operations adhere to pharmaceutical industry regulations, including data privacy, promotional compliance, and ethical standards.
Partner with legal, regulatory, and compliance teams to implement processes and safeguards that ensure adherence to policies.