Senior Manager, Marketing Operations & Systems

Drive DeVilbiss Healthcare•Port Washington, NY

About The Position

The Senior Manager, Marketing Operations & Systems is a highly strategic and technically skilled role responsible for driving the efficiency, accuracy, and scalability of our marketing ecosystem. This individual will own key marketing technologies—including HubSpot and cross-functional integrations—while building the operational foundation that enables high-performing campaigns, clean data, unified systems, and actionable analytics across the organization. This role is ideal for someone who thrives at the intersection of marketing, data, systems architecture, and process optimization. They will be instrumental in elevating our marketing infrastructure, supporting B2B and DTC growth, and ensuring seamless collaboration between Sales, Marketing, Product, and IT.

Requirements

7+ years of experience in Marketing Operations, CRM ownership, digital systems management, or related fields.
Advanced experience with HubSpot (required); Salesforce, SAP, Amazon PDX, or PIM/PXM systems strongly preferred.
Strong understanding of marketing funnels, lifecycle stages, lead scoring, attribution, and multichannel data flows.
Proven experience managing complex integrations, automations, and cross-system data governance.
Exceptional analytical, problem-solving, and project management skills.
Ability to communicate complex technical concepts to non-technical stakeholders.
Highly organized, detail-oriented, and able to thrive in a fast-paced environment.

Responsibilities

Oversee product information workflows, taxonomy alignment, and data enrichment across channels.
Manage PIM/PXM processes for accuracy, completeness, and consistency across Amazon, e-commerce, sales tools, and internal systems.
Lead key data hygiene initiatives to support product launches, packaging updates, and omnichannel content accuracy.
Serve as the business owner and subject matter expert for HubSpot/Salesforce, including architecture, governance, integrations, automation, reporting, and system optimization.
Maintain a connected ecosystem between HubSpot, Salesforce, SAP, Amazon, and additional commercial systems.
Build scalable automation, lead-scoring models, lifecycle workflows, and segmentation frameworks aligned with sales and marketing objectives.
Manage the collection, cleansing, transformation, and uploading of offline data (sales, distribution, events, channel metrics, and more) to enrich CRM accuracy.
Enhance targeting, segmentation, funnel analysis, and revenue attribution across all commercial and marketing activities.
Lead major system integration projects, including PIM → PDX data transfer, content mapping, and multichannel synchronization.
Partner closely with IT, Sales, Product, and external vendors to unify data, eliminate silos, and ensure accuracy across all commercial systems.
Oversee cross-system data flows, troubleshoot inconsistencies, and maintain data governance best practices.
Own the creation, maintenance, and version-control of all functional documentation for new system enhancements across Sales, Marketing, Service, and eCommerce, with a focus on improving business user capabilities through better leverage of system functionality.
Coordinate closely with technical resources responsible for implementing new features or enhancements to ensure functional requirements are translated by technical resources into technical documentation to reflect what changes were made to the system.
Manage and execute cross-functional initiatives that accelerate speed-to-market and operational efficiency.
Build scalable workflows, SOPs, and intake processes for campaign management, creative operations, and product information updates.
Identify bottlenecks and implement improvements across marketing operations, ensuring flawless execution.
Build and maintain dashboards, scorecards, and performance reports that translate data into actionable insights for leadership.
Create monthly, quarterly, and ad-hoc KPI reporting across funnel metrics, campaign performance, Amazon analytics, Salesforce/HubSpot data, and more.
Support leadership with high-quality presentation materials and narrative storytelling grounded in data.
Own and manage the Digital Asset Management (DAM) platform, ensuring accurate organization, metadata standards, governance, and user access controls.
Lead a comprehensive DAM cleanup initiative, including asset auditing, metadata tagging, folder structure optimization, and archival processes.
Develop and implement a forward-looking DAM strategy that supports scalability, brand consistency, and global team accessibility.
Partner with Creative, Product, and Sales teams to establish intake processes, version-control standards, and clear rules of engagement for asset creation and use.
Train internal teams on DAM best practices, workflows, and naming conventions to ensure long-term sustainability and compliance.