Senior Manager, Marketing Insights & Intelligence

H&R Block•Kansas City, MO

About The Position

As the Senior Manager, Marketing Insights & Intelligence, you will shape the research vision guiding our consumer and market intelligence across the Marketing organization. You will unify and lead research efforts across the business, with a focus on financial services, small business services, and consumer tax, ensuring non-duplicative and directly inform the go-to-market strategy, positioning, brand investment decisions, and creative development. You will serve as the insights and research lead with the Marketing team translating business needs into clear research roadmaps and synthesizing insights into actionable guidance. You will deepen our holistic understanding of customers, build scalable research frameworks, elevate research maturity, implement AI-first approaches, and promote customer-centric transformation across Marketing and the broader organization.

Requirements

Bachelor’s degree in a related field or the equivalent through a combination of education and related work experience
8+ years of experience in user research, consumer insights, market research, or related fields, with a strong record of leading complex, cross-functional programs
Expertise in qualitative and quantitative research methodologies, including survey design, brand tracking and brand lift studies, segmentation, usability testing, concept testing, advanced analytics (e.g., Conjoint, MaxDiff, TURF), and ethnography
Experience in gathering and bringing to teams competitive intelligence, category trends, market shifts and whitespace opportunities
Ability to translate research insights into strategic recommendations that influence marketing, brand and creative decisions
Strong storytelling and communication skills, with the ability to simplify complex findings for executive and internal audiences
Experience formally leading cross-functional initiatives and collaborating with internal stakeholders across marketing
Experience managing research and agency vendors, budgets, and operational processes

Nice To Haves

Master’s degree in a relevant field (e.g., Human-Computer Interaction, Psychology, Behavioral Science, Marketing Research, Data Science, Business) is a plus
10+ years of experience in insights, research, or behavioral science roles within consumer-facing businesses, ideally in technology, fintech, tax/financial services, or subscription-based products
Experience shaping or scaling research functions, including building frameworks, processes, governance models, or research operations
Success driving insight-led transformation in matrixed or enterprise organizations
Expertise with modern research tools (e.g., Qualtrics, UserTesting, Dovetail, Alchemer, SPSS, R, Tableau, or similar)
Experience managing junior researchers

Responsibilities

Own the orchestration, prioritization and activation of consumer and market intelligence across marketing – ensuring insights are centralized, non-duplicative and directly inform strategy, positioning and investment decisions.
Serve as the single point of contact for Marketing with the Research CoE
Consolidate and prioritize research needs across GTM, Brand, Creative and other teams
Develop and manage a unified research roadmap aligned to business priorities
Ensure the right research methodologies are applied to each business question, balancing rigor, speed, cost and decision risk
Define and enhance research processes, tools, governance, and documentation
Synthesize findings across studies into clear, actionable insights
Translate research into implications for GTM strategy, positioning / messaging, brand strategy / creative
Partner close with GTM Strategy, Brand and Creative
Create a shared understanding of the customer across all teams
Lead relationships with external partner analyst firms re: marketing
Bring forward category trends, competitive intelligence, market shifts and whitespace opportunities
Integrate external perspectives with internal research
Owns research readouts and storytelling across the marketing organization
Standardizes how insights are shared
Train, coach, and consult with teams to elevate research and testing capabilities
Build accessible insight repositories / knowledge hubs