Senior Manager, Lifecycle Revenue

Dollar Shave Club•Durham, NC

2d•$140,000 - $155,000•Onsite

About The Position

In 2011, Dollar Shave Club didn’t just shake up the shaving aisle—we reinvented it. A viral video put us on the map, and our direct-to-consumer model challenged an entire industry by making great razors accessible, affordable, and actually fun to buy. Since then, we’ve grown far beyond blades. From grooming to personal care, we’ve built a lineup of quality essentials designed to make life easier (and smoother), whether you find us online or in stores near you. Today, DSC is expanding into new categories and new markets, but our DNA hasn’t changed. We’re still here to cut the BS, deliver real value, and bring a little humor to the everyday routine. So what are you waiting for? Join the Club. ROLE SUMMARY: The Senior Manager, Lifecycle Revenue is a strategic leadership role responsible for driving incremental revenue across the full customer lifecycle for our DTC subscription business. This leader will operate at the intersection of strategy, analytics, and execution — setting the revenue roadmap, identifying the highest‑impact opportunities, and leading a team of executional channel owners to bring those strategies to life. This role partners closely with Senior Managers of CRM (Acquisition, Winback, Reactivation, Retention), Paid Media, Product, Brand, Creative, Analytics, and Finance to translate strategy into measurable growth.

Requirements

6+ years of experience in revenue growth, lifecycle marketing, CRM, or DTC subscription businesses
1-2+ years of experience mentoring or managing a team
Proven track record of driving incremental revenue across multiple lifecycle and revenue streams
Deep understanding of subscription economics, AOV levers, retention, and customer lifetime value
Strong analytical skills with the ability to translate data into clear strategic direction
Excellent cross‑functional communication and stakeholder management skills

Responsibilities

Own the revenue growth strategy across multiple revenue streams: Increasing AOV and attachment rate within recurring subscription boxes
Driving incremental revenue from active members outside of their box (on‑demand, ship‑now, cross‑sell, upsell)
Revenue strategy for new product innovations, partnerships, and GTM launches
Monetization of non‑active audiences including canceled, paused, and on‑demand customers
Build a clear, prioritized revenue roadmap aligned to company goals, growth targets, and seasonality
Identify, size, and prioritize opportunities using Size‑of‑Prize analysis and financial modeling
Develop strategies to monetize key audience segments across the lifecycle (new, active, loyal, at‑risk, canceled)
Define the role of lifecycle channels (Email, SMS, Member Benefits, On‑Site, Paid extensions) in driving incremental revenue
Partner with Lifecycle Marketing to translate strategy into scalable flows, campaigns, and experiments
Lead revenue strategy for new product launches, line extensions, and partnerships
Define pricing, bundling, launch sequencing, and lifecycle monetization plans for new innovations
Partner cross‑functionally with Product, Brand, Creative, and Supply Chain to ensure launches are revenue‑optimized and scalable
Lead and develop a team of executional marketers and managers, setting clear goals, priorities, and success metrics while providing strategic direction and empowering the team to execute, test, and iterate
Establish and scale standardized playbooks, frameworks, and processes to support consistent execution and drive revenue initiatives
Own revenue performance tracking across owned channels and customer segments, defining clear success metrics and KPIs tied to revenue, AOV, shipments per member, and incremental lift.
Partner with Analytics to evaluate performance, uncover insights, and inform future strategy.
Champion a test-and-learn culture focused on measurable, incremental revenue impact.
Serve as a key revenue thought partner to senior leadership, influencing Product, Brand, Creative, Engineering, and Finance without direct authority
Present revenue strategy, performance, and learnings to executive stakeholder

Benefits

Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options
Free life insurance, short term disability and long term disability
401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
Unlimited vacation and generous sick time
Half day Fridays year-round (subject to business needs)
12 weeks of fully paid parental leave
4 weeks of fully paid disability leave
Free Dollar Shave Club Products
Monthly cell phone stipends

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