Senior Lifecycle Marketing Manager

SoFi • Cottonwood Heights, UT

1d

About The Position

The role As a Senior Lifecycle Marketing Manager, you will play a critical role in driving Crypto planning and ongoing growth for the product and its product features. We are looking for a skilled marketing professional who can deliver a strong marketing plan and work cross-functionally with product marketing, product, tech ops, creative, data science, and business leads to deliver shared business OKRs. This individual will leverage data-driven insights to deliver meaningful business outcomes by driving relevant and personalized communications at each stage of the customer lifecycle. What you’ll do: Develop comprehensive lifecycle marketing strategies to drive Crypto account opens, first-time funding, and ongoing trading activity. Collaborate with cross-functional teams, including product, product marketing, and business unit leadership to ensure alignment of marketing efforts with product and business goals. Plan personalized multi-channel (email, push, in-app, and SMS) lifecycle marketing campaigns that drive initial trades, recurring buys, and portfolio diversification. Design and deploy educational content strategies to help members navigate the complexity of the crypto market. Manage a rigorous experimentation roadmap for full-funnel program performance, analyzing campaign performance and optimizing campaign performance based on key performance indicators (KPIs). Drive campaign automation and personalization, leveraging audience and performance insights to build and optimize high-performing always-on campaigns. Report on lifecycle channel, campaign and program performance, sharing insights with marketing and business leadership. Collaborate with the data science team to develop reporting frameworks, track marketing performance metrics, and provide actionable insights to stakeholders. Direct campaign priorities with Lifecycle Marketing Tech Ops.

Requirements

• Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience)
• 6+ years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS.
• A proven track record of driving lifecycle marketing strategy with expertise in driving new growth through cross-sell and upsell, new member onboarding and retention activities at scale.
• Strong analytical chops with experience using various testing methodologies.
• Experience in directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions.
• Effective verbal and written communication skills.
• Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership.
• Experience working in a regulated industry (FinTech, Crypto, or Wealth Management) is highly preferred.
• Experience leveraging AI-driven insights or machine learning models to enhance audience segmentation, personalization, and campaign optimization.
• Genuine interest in the crypto ecosystem; you understand the difference between Bitcoin and Ethereum and keep a pulse on market trends.

Nice To Haves

• MBA or other advanced degrees
• Previous finance, tech, crypto, or brokerage industry experience.

Responsibilities

• Develop comprehensive lifecycle marketing strategies to drive Crypto account opens, first-time funding, and ongoing trading activity.
• Collaborate with cross-functional teams, including product, product marketing, and business unit leadership to ensure alignment of marketing efforts with product and business goals.
• Plan personalized multi-channel (email, push, in-app, and SMS) lifecycle marketing campaigns that drive initial trades, recurring buys, and portfolio diversification.
• Design and deploy educational content strategies to help members navigate the complexity of the crypto market.
• Manage a rigorous experimentation roadmap for full-funnel program performance, analyzing campaign performance and optimizing campaign performance based on key performance indicators (KPIs).
• Drive campaign automation and personalization, leveraging audience and performance insights to build and optimize high-performing always-on campaigns.
• Report on lifecycle channel, campaign and program performance, sharing insights with marketing and business leadership.
• Collaborate with the data science team to develop reporting frameworks, track marketing performance metrics, and provide actionable insights to stakeholders.
• Direct campaign priorities with Lifecycle Marketing Tech Ops.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees