Senior Manager Integrated Marketing

QVC•West Chester, PA

1d•Hybrid

About The Position

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road. Your Opportunity, Your Team The Senior Manager Integrated Marketing supports QVC &HSN and is responsible for leading strategy, planning and execution of multi-channel brand marketing campaigns for QVC US and HSN across multiple channels (online / offline) to increase brand metrics among new customers and existing customers. Where You'll Work This role is hybrid and will require you to be onsite at West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, DE, or NJ. Relocation assistance is not available for this role.

Requirements

Bachelors degree in Business, Marketing, or equivalent field
10+ years of Marketing, eCommerce or Retail experience
Ability to collaborate with internal stakeholders and external agencies/partners, including day-to-day management of campaign milestones and agency deliverables
Experience owning creative input, development, and execution from concept to completion
#LI-ST4

Responsibilities

Collaboration with Internal Partners: Establish relationships across the organization including Programming, Merchandising, Digital, Social Selling, Streaming and Brand Marketing to ensure team members understand the role of Integrated Marketing. Act as the evangelist for the team internally leading roadshows and executive level shareouts
Alignment with Merchandising and Product Teams: Close collaboration with these teams ensures that integrated campaigns are in sync with product launches, seasonal campaigns, and promotional activities, enhancing overall brand relevance.
Campaign Planning: Works collaboratively with key business stakeholders to plan out key campaigns focused on both driving brand awareness (upper funnel) for QVC US and HSN and commerce-based events (mid-funnel)
Brand Consistency and Creative Direction: Ensures all campaigns and marketing activities align with the overall brand strategy. Provides creative direction and feedback to internal teams and agencies to maintain brand consistency
Influence and Communication: Interacts with senior level people internally and externally, requiring strong understanding of customer insights, marketing strategy, and business strategies (including merchandising). This involves effectively managing and influencing internal and external stakeholders despite not being directly responsible for them.