Senior Integrated Marketing Manager
About The Position
CoreWeave is seeking a Senior Integrated Marketing Manager to architect our enterprise demand generation strategy as we expand deeper into complex, long-cycle customer segments. In this role, integrated marketing is the engine through which demand generation is designed and scaled. This is a senior individual contributor role for a strategic marketer who thrives on designing full-funnel, persona-driven campaigns that influence multi-stakeholder buying committees. You will define how enterprise buyers experience CoreWeave — from first touch through pipeline — by connecting personas, messaging, channels, and demand programs into cohesive, scalable journeys. You’ll operate as a strategic advisor and partner to Sales and GTM teams, with significant autonomy and influence over how enterprise demand is generated, measured, and optimized across segments and regions as CoreWeave continues to grow.
Requirements
- 7–10 years of experience in B2B integrated marketing, demand generation, or campaign strategy, with a strong enterprise focus
- Proven expertise designing full-funnel, persona-driven campaigns for complex technologies
- Deep understanding of enterprise buyer behavior, buying committees, and long-cycle sales processes
- Strong cross-functional collaborator with experience partnering closely with Sales and GTM stakeholders
- Comfortable translating complex insights into clear narratives and campaign strategy
- Experience using journey mapping (Figma, Lucidchart, or similar) and collaboration tools (Monday, Asana, or similar)
- Experience partnering with RevOps on full funnel attribution and pipeline measurement
- Familiarity with CRM and marketing automation platforms (Salesforce, Marketo, HubSpot)
Nice To Haves
- Experience in cloud infrastructure, SaaS, IT, or developer-focused products or offerings
- Exposure to ABM and intent-based marketing strategies, and familiarity with ABM platforms (e.g. 6Sense, Demandbase)
- Experience supporting enterprise sales teams on long-cycle, high-value deals
Responsibilities
- Own the strategy and architecture of enterprise integrated demand generation campaigns across the full funnel
- Design persona-based buyer journeys that address long, non-linear, multi-stakeholder decision cycles
- Translate enterprise buyer insights into clear, compelling narratives for both technical and executive audiences
- Partner closely with Sales, Product Marketing, RevOps, and other GTM teams to align campaigns with enterprise sales motions
- Establish scalable campaign frameworks that drive awareness, engagement, and pipeline growth across multiple segments
- Evaluate and evolve campaign effectiveness using engagement, journey, and pipeline signals not just lead volume
Benefits
- Medical, dental, and vision insurance - 100% paid for by CoreWeave
- Company-paid Life Insurance
- Voluntary supplemental life insurance
- Short and long-term disability insurance
- Flexible Spending Account
- Health Savings Account
- Tuition Reimbursement
- Ability to Participate in Employee Stock Purchase Program (ESPP)
- Mental Wellness Benefits through Spring Health
- Family-Forming support provided by Carrot
- Paid Parental Leave
- Flexible, full-service childcare support with Kinside
- 401(k) with a generous employer match
- Flexible PTO
- Catered lunch each day in our office and data center locations
- A casual work environment
- A work culture focused on innovative disruption
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
251-500 employees
