Senior Integrated Marketing Manager

Vizient•Chicago, IL

1d•Hybrid

About The Position

When you’re the best, we’re the best. We instill an environment where employees feel engaged, satisfied and able to contribute their unique skills and talents while living and working as their authentic selves. We provide extensive opportunities for personal and professional development, building both employee competence and organizational capability to fuel exceptional performance through an inclusive environment both now and in the future. Summary: In this role, you will translate strategic marketing objectives into integrated, data-driven campaigns that drive awareness, pipeline, and bookings. You will partner with sales, account management, product marketing, and cross-functional marketing teams to deliver personalized, account-based marketing initiatives aligned to client needs and business goals. You will execute scalable campaigns across the full buyer journey, leveraging multiple channels and ABM strategies to optimize engagement, conversion, and growth.

Requirements

Relevant degree preferred in a related field.
5 or more years of relevant experience required.
Experience developing and executing integrated marketing or account-based marketing campaigns.
Strong understanding of the healthcare industry and client needs.
Proficiency with marketing automation platforms and CRM systems.
Ability to analyze data and translate insights into actionable recommendations.
Excellent written and verbal communication skills.
Strong project management and organizational abilities.
Ability to collaborate effectively across cross-functional teams.
Willingness to travel.

Responsibilities

Develop campaign strategies that balance scale with personalization while delivering tailored messaging across broad, segmented, and targeted account approaches. (1:many, 1:few, and 1:1 motions).
Manage end-to-end campaign execution to ensure deliverables are accurate, on brand, and on schedule.
Collaborate with sales to refine priority account lists and align outreach strategies to acquisition, retention, and expansion goals.
Support creation of targeted content and assets aligned to campaign objectives and buyer personas.
Utilize marketing automation and CRM platforms to execute campaigns and track engagement.
Coordinate timelines, asset production, and stakeholder alignment to ensure seamless campaign delivery.
Oversee trafficking and delivery of creative assets to media partners while meeting specifications and deadlines.
Analyze campaign performance and deliver actionable insights on engagement and conversion metrics.
Manage email marketing efforts, including development of email campaigns and nurture streams.
Contribute tactical insights to campaign planning based on performance data and execution experience.