Senior Manager, Integrated Marketing & Product Storytelling

maurices•Duluth, MN

1d•$90,000 - $120,000•Onsite

About The Position

The Senior Manager, Integrated Marketing & Product Storytelling is responsible for leading the strategic planning, prioritization, and execution of product-driven storytelling across all marketing channels. This role sits within the Brand Marketing team and serves as a key connector between Merchandising, Concept, Creative, Visual, and Channel Marketing partners. The position translates seasonal product strategies into compelling marketing narratives that drive awareness, engagement, and conversion. This leader owns the marketing point of view across the full product lifecycle—from early concept through post-launch hindsight—ensuring all product stories are rooted in brand strategy, customer insights, and business priorities.

Requirements

5-7 years of experience in marketing strategy, brand marketing, content planning, or related field.
Proven experience leading cross-functional teams and influencing without direct authority.
Strong understanding of omni-channel marketing.
Ability to translate product strategy into consumer-facing storytelling.
Highly organized with strong project management skills.
Data-driven mindset with experience leveraging performance insights.
Excellent communication and presentation skills.

Nice To Haves

Experience in retail or consumer brands preferred.
Strategic thinker with a strong creative point of view.
Customer-first mindset.
Ability to thrive in a fast-paced, changing environment.
Strong leadership presence and stakeholder management skills.
Passion for fashion, product, and brand storytelling.

Responsibilities

Develop and lead seasonal Big Ideas and weekly product stories in partnership with Merchandising, Concept, and Creative teams. This role will be elevating fashion and newness storytelling across digital and stores.
Own the master marketing content calendar and product storytelling documentation to ensure optimal timing, product availability, and storytelling cadence.
Translate product strategies into channel-specific content plans, including Direct Mail, Site, Paid Media, Social, Email, and SMS.
Lead weekly messaging alignment meetings to ensure cross-channel consistency.
Partner with Visual and Planning teams to monitor inventory shifts and adjust storytelling in real time.
Oversee creative development cycles including kickoffs, reviews, and approvals.
Define marketing positioning for new product and line launches.
Partner with Legal on naming, claims, and compliance.
Lead monthly content performance reviews and share insights with cross-functional partners.
Build executive-facing creative roll-ups and storytelling recaps.
Establish product usage guardrails by channel.