Senior Manager Integrated Campaigns & Demand Gen

Anterix•Washington, DC

About The Position

Anterix is focused on enabling the modernization of critical infrastructure through private wireless networks. We work with utilities and other critical infrastructure organizations to help deploy secure, resilient, high-performance communications networks that support digital transformation, operational performance, and long-term grid modernization. As Anterix continues to expand beyond spectrum into broader network deployment and connectivity solutions, we are looking for a strong marketing operator to help bring that story to market through integrated, high-impact campaigns. Anterix is seeking a hands-on, high-impact marketer to help build and execute campaigns that fuel engagement and growth across our private wireless and network deployment solutions portfolio. This is a role for a marketer who knows how to turn strategy into action. Reporting to the Senior Director of Strategic Marketing, this person will lead the day-to-day planning, orchestration, execution, and optimization of integrated campaigns across key audiences, products, and channels. The right candidate is a strong builder and doer - someone who can create campaign plans, coordinate across teams, develop execution briefs, manage timelines, work with outside resources, and ensure programs launch effectively and perform against business goals. This role is ideal for a marketer who thrives in a collaborative, evolving B2B environment and enjoys building structure, momentum, and measurable results.

Requirements

5–7 years of experience in B2B marketing, with strong experience in demand generation, integrated campaigns, account-based marketing, or go-to-market execution
Proven ability to execute multi-channel campaigns in a complex B2B or enterprise marketing environment
Strong project management skills and the ability to drive multiple initiatives forward at once
Experience partnering across functions and working effectively in a matrixed organization
Ability to translate high-level strategy into clear, actionable marketing programs
Strong communication and writing skills, including the ability to develop campaign briefs and coordinate execution across stakeholders
Analytical mindset and comfort using campaign data and performance metrics to guide decisions
Comfortable operating in a hands-on role and managing details while keeping sight of broader business goals
Experience in utilities, telecommunications, enterprise technology, infrastructure, industrial sectors, or other complex B2B categories is a strong plus

Nice To Haves

Experience supporting enterprise or named-account sales motions through account-based marketing
Familiarity with technical, solutions-oriented, or infrastructure-focused offerings
Experience bringing new products, services, or strategic initiatives to market through coordinated campaigns
Ability to work with speed, structure, and strong follow-through in a lean, high-accountability environment
A builder’s mindset with a strong bias for action

Responsibilities

Develop and execute integrated marketing campaigns aligned to Anterix’s strategic priorities, including private wireless and new network deployment offerings
Translate strategic messaging and product positioning into campaign plans that drive awareness, engagement, and pipeline support
Build campaign briefs, timelines, activation plans, and execution calendars to keep programs moving from concept through launch and optimization
Support demand generation efforts across priority audiences, including utilities, critical infrastructure operators, ecosystem partners, and other strategic stakeholders
Help develop and execute account-based marketing programs for named accounts, priority segments, and key market opportunities
Coordinate closely with strategic marketing, product marketing, customer experience, events and speaking, sales, and external partners to deliver integrated campaigns across channels
Execute campaigns across core channels such as email, LinkedIn, digital, landing pages, webinars, partner marketing, and post-event follow-up
Work with internal stakeholders and external creative or agency partners to develop the assets needed to bring campaigns to life
Repurpose thought leadership, customer stories, product content, and strategic messaging into campaign-ready materials for different audiences and formats
Track performance, monitor KPIs, and provide campaign reporting and recommendations to improve effectiveness over time
Bring a test-and-learn mindset to campaign execution and continuously identify opportunities to improve process, performance, and impact