Senior Manager, Institutional Customer Communications & Marketing

Pfizer • Tampa, FL

4d • Hybrid

About The Position

The US Commercial organization, which is in the Global Hospital & Biosimilars organization, is comprised of over 200 products, spanning more than 10 therapeutic areas, with annual revenue of over $2.5B. The Senior Manager, Institutional Customer Communications & Marketing, is responsible for leading the development and execution of customer communications and marketing materials to maximize revenue, support customer reputation, drive new initiatives for US Hospital and Biosimilar products, and advance internal communications and culture for U.S. Commercial within Global Hospital & Biosimilars organization. The Senior Manager will execute a variety of communications for the business, including supply/availability updates, product opportunities, and market actions via channels including customer letters, field force talking points, Q&As, customer emails, internal communications and more. The colleague will write, develop, and manage customer communications, working with and seeking input from cross-functional team members including Institutional Customer Marketing and Communications, Sterile Injectables Portfolio, Pfizer Global Supply, Corporate Affairs, Customer-Facing Colleagues, Trade, Customer Service, Legal, Regulatory and other teams as needed. In addition, the individual in this role will also assists the Director, Institutional Customer Communications with responses to media and stakeholder inquiries and issues management needs in partnership with Corporate Affairs, as well as assist with leadership and internal communications content including newsletters/internal emails, town halls and internal meetings, and more on an ad hoc basis. The Senior Manager, Institutional Customer Communications & Marketing, reports directly to the Customer Marketing and Communications Lead.

Requirements

• Applicant must have a bachelor's degree with at least 6 years of experience; OR a master's degree with at least 5 years of experience; OR a PhD with 1+ years of experience
• Experience in B2B, customer/commercial and/or corporate communications.

Nice To Haves

• Excellent written and oral communications skills.
• Additional experience in internal communications and/or marketing preferred.
• Proven track record of delivering effective, creative communications to advance business goals.
• Strong writing, editing, and project management experience; track record of reliable and timely communication planning and execution.
• Demonstrated understanding of how communications strategy connects to and advances business strategy.
• Track record of providing support to senior corporate executives and working comfortably with senior executives and across cross-functional teams.
• Proven ability to work effectively and inclusively in teams with diverse internal and external stakeholders; influence, negotiation and stakeholder management skills.
• Overall communications skills including communications strategy; communications plans targeted to audiences; researching/writing/editing messaging documents, talking points, editorial features, scripts and other materials; oversight of multimedia production; communication channels including digital/social; measurement and reporting.
• Strong knowledge of healthcare and biopharmaceuticals industries.
• Preferred knowledge of hospital generics / sterile injectables market and/or experience supporting sales teams (knowledge of sales tools, sales cycle, customer profiles, etc.).
• Able to work to tight deadlines, manage multiple projects at once and maintain professionalism under pressure.
• Proactive self-starter, and able to work independently.
• Entrepreneurial mindset.

Responsibilities

• Lead development of communications plans and written customer communications on supply/availability, product opportunities, market actions, contract opportunities and more for sterile injectable, surgical, and biosimilars portfolios.
• Draft customer letters/emails, field force talking points, Q&As, and stakeholder messaging based on input from cross-functional teams including Portfolio, Sales, Account Management, Pfizer Global Supply, Customer Service, Customer Marketing and Communications, Medical/Regulatory/Legal, Corporate Affairs and more.
• Develop messaging to support responses to media and stakeholder inquiries and other issues management needs, partnering with Corporate Affairs colleagues.
• Draft US Hospital and Sales Force internal communications content including newsletters, internal emails and presentations to support business communication needs.
• Track and measure communications and marketing metrics.
• Assist in the development of slide content and leadership talking points for internal meetings including Sales forums, all-colleague meetings, and annual Plan of Action meetings.
• Assist in messaging support for market sustainability, pricing-related communications, and thought leadership to support the portfolio.
• Assist in messaging support for market sustainability, pricing-related communications, and thought leadership to support the portfolio.

Benefits

• In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program.
• We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments.
• Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees