Senior Manager, Influencer Strategy AMS Hub Lead

the LEGO Group • Boston, MA

13d • $134,750 - $202,126 • Hybrid

About The Position

Are you an experienced leader in Influencer strategy? Do you have the creative spirit of a content creator with the sharpness of a strategist? Do you have a deep understanding of how selfies can sell products? If so, you’re in luck! The LEGO Group is looking for a seasoned Influencer Strategist to help us build the Americas Influencer Center of Excellence within the LEGO Group’s in-house agency. You’ll collaborate with awesome colleagues across strategy, creative and marketing. This role sits within the Communications Strategy team and reports into the Director of Communications Strategy within the Our LEGO Agency Boston Office.

Requirements

• Extensive experience in Influencer content development, with a keen focus on social, digital editorial and retail content
• A proven track record for delivering projects that have positive business impact for enterprise sized brands
• Deep experience using data-driven planning tools, audience insights (qual and quant) and effective data to build plans, and working within a defined planning process
• Proven understanding of how an influencer is leveraged in today’s ever evolving media ecosystem
• Ability to lead and balance multiple projects and stakeholder priorities across large cross-functional teams
• Excellent interpersonal skills – written, verbal, and emotional to be a critical member of our team.
• Desire to stay close to projects throughout their life cycle to maintain strategic and creative excellence.
• Passion for crafting communication work that has an impact, that matters, and that’s memorable.
• Shown experience as a storyteller and communicator; must have past examples of influencer work

Responsibilities

• Lead the Influencer strategies and best practices within our US, Canada, Mexico and LATAM business units in collaboration with Global Influencer Strategy counterparts
• Build and define influencer communications plans and partnerships combining Owned, Earned, Paid and Shared media for the Americas
• Lead the day-to-day operations of the Americas Influencer Center of Excellence, inclusive of working hand-in-hand with the Influencer Strategy Team, and managing projects with our influencer agency of record
• Help bring creative ideas to life across our influencer ecosystem across our editorial and commercial content calendar, working closely with senior-level colleagues in Brand, Digital Marketing, PR, Events, Social, Retail, Entertainment and creative development
• Partner closely within the comms strategy department to integrate Influencer best practices into the LEGO Group’s Owned, Earned, Shared and Paid media initiatives.
• Maintain a strong pulse of rising trends in the creator economy and developments that impact our ability to connect with consumers
• Collaborate with internal teams and external agency partners on program development and Influencer talent selection and briefs
• Leverage LEGO Group tools to track, analyze and select influencer talent programs
• Do your part in our team succeeding Our LEGO Agency is responsible for crafting and building coordinated comms content across all touchpoints: owned, earned, shared and paid, and we’re looking for someone to join the team who will build the most engaging and effective messaging for kids, adults and brands.

Benefits

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed