Nuuly Senior Manager, Influencer & Community Marketing

Urban Outfitters•Philadelphia, PA

60d

About The Position

Nuuly is looking for a Senior Manager, Influencer & Community Marketing. This role will lead the strategic development and execution of Nuuly's influencer and community marketing programs. This includes scaling our creator network, growing brand awareness and loyalty, and driving customer acquisition and retention through innovative, insight-led creator campaigns. The ideal candidate is a strategic, analytical, and collaborative marketer with a proven ability to build creator partnerships, shape full-funnel creator campaign strategies, and deliver measurable business results. They will also oversee the growth of Nuuly's Community Advocacy Program (Cluub Nuuly), identifying new ways to engage and activate passionate brand supporters to amplify word of mouth on social media. This role will report to the Senior Director, Marketing.

Requirements

Minimum 7+ years of experience in Influencer Marketing, Creator Community Management, or related role
Proven ability to lead internal & external communications with clarity, confidence, and a relationship-first mindset, especially when working with creators and partners
Proven experience leading and developing a high-performing team, with a focus on strategic guidance and cross-functional collaboration
Strong organizational and project management skills, with experience building timelines, overseeing complex initiatives and budgets, and navigating a fast-paced environment
Strategic thinker with a strong point of view on emerging influencer trends and a passion for identifying innovative brand-building opportunities
Results-driven, solution-oriented, flexible, self-driving, and must have the ability to change course quickly, think big and start small, and thrive in a fast-paced environment
Deep understanding of marketing, influencer, and community KPIs, with the ability to translate metrics into actionable insights
Proactive self-starter and collaborative team leader who can drive initiatives forward while fostering strong cross-functional partnerships, and manage always on programs
Strong written and verbal communication skills. Must be able to present and inspire.
Strong project management, process management and organization skills
Strong analytical skills, and experience manipulating data
Strong understanding of FTC regulations and all other legal guidelines in the Influencer space

Nice To Haves

Experience using CreatorIQ or other Influencer Management software tools is a plus

Responsibilities

In partnership with team, lead the strategy and planning of Nuuly's influencer marketing program across all creator tiers and marketing channels, driving full-funnel impact through brand building collaborations
Set the strategic roadmap for influencer activations and guide brief development to ensure alignment with brand priorities and key marketing moments
Oversee performance analysis of influencer partnerships, leveraging insights to optimize strategy, improve ROI, and inform future campaign planning
Responsible for ensuring all Influencer Marketing programs are legally compliant with FTC Regulations or any other applicable rules & regulations.
Work with in-house Creative & Social Teams to ensure Influencer Marketing assets are effectively leveraged across 360 Marketing channels.
Develop and nurture relationships with cross-functional teams to optimize campaigns, including Creative, Social, CRM, PR, Buying, Product & UX, Creative Operations and Merchandising.
Scale Nuuly's Community Advocacy Program by identifying opportunities for innovation, operational efficiency, and sustainable growth
Develop engagement strategies to activate and retain community advocates, leveraging affiliate programs and other performance-driven tactics
Collaborate with the Social team to develop content engagement tactics that align with Seasonal Product activations and can be leveraged across Organic Social channels.
Champion diversity and inclusion within the Nuuly community by prioritizing representation in casting, content, and creator partnerships
Scale Nuuly's Influencer & VIP Gifting program to create and deploy gifting campaigns

Benefits

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

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