Influencer Marketing Manager

Wand • New York, NY

3d • Remote

About The Position

We're seeking an experienced Influencer Marketing Manager who can move fast and take ownership. You'll scale our creator partnership programs from day one, making strategic decisions autonomously while keeping stakeholders informed. This role requires someone who ships quickly, learns from data, and iterates rather than waiting for perfect information. This role sits within our Growth team and will work closely with Performance Marketing, Product Marketing, Brand, and Organic Social to drive user acquisition and brand awareness through authentic creator content and user-generated assets. You'll manage the full lifecycle of influencer campaigns—from creator discovery and partnership negotiations to content strategy and performance optimization. Additionally, you'll build and scale our UGC programs to create a continuous stream of authentic gaming content for paid amplification and organic growth.

Requirements

• 5+ years of influencer marketing experience, preferably in gaming, tech, or consumer software
• Proven track record scaling creator programs from startup to growth stage
• Strong analytical skills with experience using data to optimize campaign performance
• Excellent project management skills with ability to handle multiple campaigns simultaneously
• Experience building scrappy v1 solutions that scale, not just implementing established playbooks
• Deep understanding of gaming (or adjacent) culture and creator landscape across platforms (YouTube, TikTok, Instagram, Twitch)
• Experience working closely with performance marketing teams and paid media optimization

Nice To Haves

• Background in gaming industry or passion for PC gaming
• Experience with creator management platforms and influencer marketing tools
• Understanding of performance marketing principles and paid social optimization
• Experience managing rebrand or product transition campaigns
• Knowledge of content creation workflows and video production processes
• Familiarity with gaming terminology, communities, and cultural nuances

Responsibilities

• Scale our creator partnership program across gaming, tech, and adjacent verticals (productivity, fandom/commentary, educational content)
• Manage end-to-end influencer campaigns including outreach, negotiations, briefing, content review, and payment workflows
• Develop and execute structured testing across partnership models
• Build relationships with gaming creators, talent managers, and agencies to establish a robust creator pipeline
• Create comprehensive creator briefs that balance brand messaging with authentic creator voice and audience fit
• Collaborate with Performance Marketing to optimize assets for paid social campaigns and lifecycle marketing
• Build automated workflows to identify high performing creator content for paid amplification and scale clip farming with organic social
• Partner with Performance Marketing to provide high-converting creative assets and optimize campaign performance
• Work with Product Marketing to ensure creator content accurately represents product capabilities and use cases
• Collaborate with Brand team to maintain messaging consistency while allowing creator authenticity
• Support Organic Social with creator content repurposing and community engagement initiatives
• Provide Growth team with performance insights and recommendations for channel optimization
• Track and analyze influencer campaign performance across awareness, engagement, and conversion metrics
• Identify high-performing creator types, content formats, and messaging themes for scaling
• Optimize reporting dashboards for team’s visibility into influencer marketing ROI and pipeline health
• Use data insights to refine creator selection criteria and campaign optimization strategies

Benefits

• Opportunity to shape the community strategy of a rapidly growing gaming platform
• Work with a team passionate about enhancing gaming experiences
• Collaborative environment focused on community-first principles
• Competitive compensation package
• Remote work flexibility

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees