Senior Manager, Influencer Affiliate Marketing

Rent the Runway • New York, NY

20d

About The Position

As the Senior Manager of Influencer Affiliate Marketing, you will build and scale a next-generation affiliate program that positions RTR as a best-in-class partner for creators. You’ll reimagine how affiliate, creators, and commerce intersect—expanding RTR’s presence across priority platforms and talent agencies while driving meaningful, incremental growth. This is a rare opportunity to shape a high-impact channel from both a strategic and creator-first perspective.

Requirements

• A strategic and imaginative affiliate leader who thinks beyond traditional models and is energized by building new platform presences, partnerships, and creator-led growth opportunities.
• Deeply experienced in agency management, with the ability to lead external partners, set clear expectations, and drive accountability while fostering strong, collaborative relationships.
• Creator-obsessed and creator-informed, with a strong understanding of creator behavior, motivation, and economics—and a commitment to optimizing the creator experience and earning potential.
• A detail-oriented operator who values clean execution, accurate attribution, and rigorous reporting, and knows how to translate data into clear insights and action.
• Fluent in affiliate measurement and incrementality, with a strong grasp of tracking, attribution models, and performance reporting across platforms.
• Experienced in platform expansion and ecosystem growth, with an eye for emerging channels, strategic partnerships, and nuanced platform dynamics.
• A kind, collaborative leader who advocates for creators internally, partners effectively cross-functionally, and brings clarity, momentum, and trust to the work.

Responsibilities

• Build, scale, and strategically own a high-impact affiliate ecosystem across creators and influencers, designed to drive incremental revenue, net-new customer acquisition, and long-term channel growth.
• Develop and operationalize a scalable, performance-driven commission framework (tiers, bonuses, exclusives, incentives) that balances creator motivation with profitability and sustainable unit economics.
• Recruit, onboard, and systematically convert creators into high-performing affiliates through proactive outbound sourcing, inbound application review, and structured, fluid onboarding programs.
• Own end-to-end affiliate execution and strategic oversight, including cross-agency management and leadership, across influencer affiliate programs and platforms—ensuring operational excellence, clean tracking, accurate attribution, and timely payouts.
• Manage and deepen exclusive, high-value partnerships with top-performing influencers, including negotiated commission structures, custom offers, priority placements, and long-term growth plans.
• Activate affiliates at scale to drive consistent, high-quality UGC and commerce performance through seeding strategy, posting prompts, offer calendars, performance challenges, and tier-based incentives.
• Scout, evaluate, and secure strategic platform, agency, and commerce partnerships (e.g., Substack, TikTok, affiliate networks, influencer agencies) that extend reach, enhance creator supply, and demonstrate true incremental lift.
• Partner cross-functionally with Business Intelligence, Growth, CX, and agency teams to design, test, and evolve a best-in-class affiliate program that serves both the business and the creator ecosystem.
• Track, analyze, and forecast affiliate performance (GMV, revenue, traffic, ROI, incrementality), delivering executive-ready reporting, insights, and optimization recommendations to guide strategic decision-making.

Benefits

• Paid Time Off, including vacation, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family.
• Universal Paid Parental Leave for both parents + flexible return to work program - because we know your newest family member(s) deserve your undivided attention.
• Paid Sabbatical after 5 years of continuous service - Unplug, recharge, and have some fun!
• Exclusive employee subscription and rental discounts - to ensure you experience the magic of renting the runway (and give us valued feedback!).
• Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - Your health comes first, and we’ve got you covered.
• 401(k) match - an investment in your future.
• Company-wide events and outings - our team spirit is no joke - we know how to have fun!
• Office centric work - our corporate employees and technical leaders have the option to work remotely on Fridays, in accordance with Company policies.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed