Senior Manager, Global Media AMS

ServiceNow•Santa Clara, CA

15h•Remote

About The Position

The Senior Media Manager oversees integrated media planning and management across major campaigns, ensuring alignment with the regional strategy and supporting innovation across channels. The Senior Manager mentors junior team members, manages key media partnerships, and drives cross-functional collaboration to deliver breakthrough, high-performing campaigns. The direct the regional media roadmap, ensuring local activations align with global COE standards, championing and embedding buyer-group-led media strategies within holistic media planning, while maximizing regional pipeline impact. They ensure highly targeted Buyer Group media strategy is executed locally across all paid touchpoints (digital and offline), supporting ABM at scale. They serve as the regional day-to-day point of contact for the Media Agency of Record, managing regional budgets, local plan execution, and ensuring all paid media is compliant and culturally resonant to the specific Integrated marketing campaign they are accountable for.

Requirements

Proven experience (8-10 years) in paid media strategy development within a large-scale organization or agency, with a strong focus on the AMS region. Enterprise B2B experience is a plus.
Experience in ABM strategy and activation
Proven expertise in regional media activation and the application of global strategic frameworks to local market
Deep knowledge of the media landscape, planning tools, and analytics dashboards (Adobe, GA, platform insights)
Strong strategic thinking, analytical, and problem-solving skills, with a deep understanding of media performance metrics and optimization techniques.
Ability to develop strategic storytelling for internal socialization
Excellent communication and collaboration skills, with the ability to influence and align cross-functional teams and stakeholders.
Experience working with media agencies, creative agencies, and internal marketing teams.
Excellent budget management and financial acumen

Responsibilities

Define the AMS regional strategy and paid channel mix, ensuring that budget allocations and channel targeting and journey mapping are optimized for complex B2B buyer journeys
Ensure assigned regional programs reflect the Global COE strategy, while maximizing the account-based buyer group pipeline velocity in the region and supporting region KPIs and business objectives locally and brand KPIs
Directs the development of executive summaries of campaign plan and performance for internal socialization
Monitor and report on creative asset performance and build recommendations for content strategist
Drive the agency's testing roadmap, utilizing new channels, formats, and optimization to secure competitive advantage and increase ROI
Partner with Audience Managers to internalize insights, finding new media approaches to engage hyper-targeted Buyer Groups
Define agency performance standards and govern execution quality and efficiency, driving continuous optimizations and strategies against buyer group KPIs.
Collaborate with Integrated Marketing, Audience Managers, and Regional Marketing teams to ensure synchronized execution and influence adoption of high impact media plans
Be accountable for invoicing, budget pacing, variance tracking, and provide high-level forecasting inputs to internal stakeholders
Synthesize data (media, audience, analytics) into a unified performance story, proposing actions to improve pipeline velocity and GTM outcomes
Provide input on the AdTech stack roadmap, evaluating new technologies and defining data flow for the Activation & Experience leader