Senior Manager, Genesis House & Studios
About The Position
At Genesis, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package. It’s time you rethink what you expect from an employer. At Genesis, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today. The Sr. Manager, Genesis House & Studios is a key strategic leader responsible for elevating the Genesis brand through innovative digital, social, and content‑driven marketing initiatives rooted in the cultural energy of New York City. This role drives audience growth, digital storytelling, content strategy, and social engagement for Genesis House and Genesis Studios, ensuring alignment with U.S. and global brand objectives. The Sr. Manager oversees multi‑channel digital marketing, creator/partner collaborations, and real‑time content production to increase awareness, engagement, visitation, and revenue, while delivering a premium, brand‑forward guest experience.
Requirements
- Bachelor's degree required
- Eight or more years of experience in digital marketing, social media leadership, content strategy, or luxury/agency/hospitality marketing.
- Supervisory experience required.
- Proven track record of growing digital channels, developing content strategies, and managing digital campaigns.
- Deep expertise in digital marketing, social strategy, content production, and audience development.
- Strong understanding of luxury consumers and culturally relevant digital trends.
- Experience with influencer/creator marketing, experiential content capture, and real‑time production.
- Proficiency with analytics platforms and reporting
- Strong leadership, communication, and project management skills.
- Ability to translate brand ethos into compelling digital storytelling.
Nice To Haves
- Degree in Marketing, Communications, Digital Media, or related field preferred.
Responsibilities
- Lead the strategic management of GenesisHouse.com, ensuring the site reflects current programming, exhibitions, culinary offerings, ticketed events, reservations, retail, and brand storytelling.
- Oversee website content updates, UX enhancement needs, and cross‑functional coordination with Web, IT, Creative, CRM, and Global teams.
- Manage performance monitoring using analytics tools and report on key site KPIs including traffic, engagement, content performance, SEO impact, event conversion, behavioral trends and web‑to‑venue lift.
- Lead the development and execution of an always‑on social media and digital marketing strategy for Genesis House & Studios, including content calendars, campaign development, and platform‑specific storytelling (Meta, TikTok, YouTube, etc.).
- Drive audience growth, engagement and community management, leveraging insights, analytics and trend monitoring.
- Oversee the creation and continual refresh of website assets, including editorial content, photography, video, event pages, and spotlight features to ensure the website remains dynamic, relevant, and aligned with cultural moments and venue programming.
- Partner with agency teams to produce premium digital content, brand films, event recap videos, photography, editorial storytelling, and creator collaborations.
- Ensure all content reflects Genesis’ and Genesis House’s luxury positioning and delivers against KPIs for awareness, engagement, perception, and conversion.
- Manage paid, owned, and earned digital campaigns supporting venue programming, exhibitions, F&B, events, and partnerships.
- Track and report on digital KPIs, including social performance, channel analytics, digital campaign results, SEO/SEM insights, and content effectiveness.
- Oversee the integration of digital measurement tools and dashboards to inform strategy and optimize performance.
- Identify and manage culturally relevant partners, creators, influencers, and institutions aligned with luxury, design, tech, lifestyle, and the arts.
- Oversee contracts, deliverables, and content guidelines to ensure partnership cohesion and amplification across digital channels.
- Partner closely with PR, Creative, Social Media, Event Production, and Global teams to unify messaging and maximize digital amplification.
- Manage creative agency partners and production vendors to deliver best‑in‑class work.
Benefits
- Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
- Holiday Pay - the company shuts down with pay between Christmas and New Years.
- Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
- 401(k) retirement plan with Employer Match
- Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
- Vacation and sick time off
- Employer-paid basic life and disability coverage, including Paid-Family Leave.
- Mental health, wellbeing, and employee assistance program
- Health advocate (support)
- Education Reimbursement program: Up to $5,250 per year for employees seeking higher education degrees.
- External Training and Development Programs
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
