Senior Manager, Field Force Effectiveness
About The Position
The Senior Manager, Field Force Effectiveness is a key contributor within the Business Operations & Strategy organization, supporting the execution and continuous improvement of BioMarin’s core field planning capabilities. This role focuses on segmentation, targeting, account planning, and call plan execution to ensure clear, actionable direction for field teams. The ideal candidate brings 5–7 years of experience in commercial operations, analytics, or field force effectiveness and is highly effective at translating data and strategy into practical field solutions. This role partners closely with Sales, Marketing, Medical, BI&A, and CRM teams to support consistent and scalable commercial execution.
Requirements
- 5–7 years of experience in field force effectiveness, commercial analytics, sales operations, or related roles within biotech/pharma.
- Bachelor’s degree in Business, Data Science, Economics, Public Health, or related field.
- Experience working with HCP and account level data.
- Proficiency with Excel and BI tools.
- Experience using CRM systems (Veeva, Salesforce).
- Strong communication and stakeholder management skills.
Nice To Haves
- Master’s degree.
- Experience supporting global or multi region sales teams.
- Experience managing analytics vendors.
- Familiarity with rare‑disease commercial models.
Responsibilities
- Targeting & Segmentation Execution
- Support the execution and ongoing refinement of customer and account segmentation frameworks using behavioral, structural, and market‑based criteria.
- Translate segmentation outputs into prioritized customer and account targets aligned with brand strategy and field capacity.
- Support Patient/HCP lead processes by ensuring insights are converted into actionable, prioritized guidance for field teams.
- Ensure segmentation, targeting, and lead processes work together to support consistent and effective field engagement.
- Account Planning Support
- Support the deployment and maintenance of the Account Planning framework and tools.
- Develop and maintain templates and guidance for account‑level opportunity assessment, stakeholder mapping, and engagement planning.
- Partner with field leadership to support training, communications, and adoption of account planning processes.
- Ensure account plans align with segmentation and targeting priorities.
- Call Plan Design & Execution
- Support annual and mid‑cycle call‑plan development across brands and regions.
- Translate targeting outputs into territory‑level call plans with clear frequency and workload expectations.
- Coordinate field communications, documentation, and updates related to call‑plan changes.
- Partner with Sales Leadership to ensure plans are practical and well understood by the field.
- Territory Alignment & Optimization
- Support analyses related to territory structure, workload balance, and opportunity coverage.
- Assist in territory realignments associated with launches, expansions, or organizational changes.
- Ensure alignment between territory structures, targeting logic, and account‑based engagement approaches.
- Cross‑Functional Collaboration
- Partner with Sales, Marketing, Medical, BI&A, CRM, and International Commercial teams to support field planning processes.
- Contribute to cross‑functional initiatives by providing insights, analysis, and executional support.
- Deliver clear communications and materials to field teams and leaders.
- Vendor & Technology Management
- Support management of analytics and strategy vendors.
- Partner with CRM and Digital teams to support deployment of targeting, account planning, and call‑planning capabilities within CRM workflows.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
