Senior Manager, Employee Communications

Zillow

1d • $137,500 - $231,200 • Remote

About The Position

Zillow Group’s Employee Communications team informs, inspires and engages all Zillow employees (Zall), ultimately guiding them to deliver on business strategies and become external advocates for the company. As a Senior Manager, Employee Communications, you’ll lead Zillow’s companywide storytelling engine by developing integrated campaigns and moments that move employees from awareness to understanding to action, and ultimately advocacy. This role owns the strategy, execution, standards and evolution of Zillow’s most visible employee communications channels, ensuring employees understand where we’re going, why it matters, what it means for them and how to take action. You’ll shape cohesive companywide narratives tied to business priorities and major company moments, while building scalable leader toolkits so messages land consistently across teams. This is an opportunity to help shape the future of employee communications at Zillow Group and build a more proactive, scalable company-wide communications model. You’ll partner with senior leaders and cross-functional teams to translate Zillow Group’s business strategy into a clear, compelling companywide narrative, so employees understand priorities, tradeoffs, and what success looks like. As a Senior Manager, you’ll bring strong editorial instincts, campaign strategy expertise, and a data-informed mindset to a team that values progress, purpose, and forward momentum. This role combines strategic planning and hands-on leadership. You’ll set the company communication rhythm, lead high-visibility company moments, and personally drive the highest-priority narratives while empowering your team to deliver consistently at scale. This role is intentionally hands-on. While you’ll lead strategy and set direction for companywide employee communications, you’ll also personally plan, create, and deliver Zillow’s most visible employee communications and campaigns. As the team continues to grow, you’ll help establish systems and standards that allow the work to scale.

Requirements

• A strategic communications leader with 12+ years of experience in communications and 5+ years of experience driving large-scale, integrated campaigns
• Strong editorial judgment and experience building scalable templates, playbooks or communication frameworks
• Skilled at translating complex business and product strategy into clear, engaging employee narratives that drive understanding and action
• A trusted advisor who can influence at senior levels, provide clear counsel, and push for focus, clarity, and timing
• An experienced leader who develops talent and sets a high bar for quality
• Highly organized, detail-oriented, and able to manage multiple priorities simultaneously
• Data-informed and insight-driven, with strong instincts for testing, learning, and iterating—using both quantitative metrics and qualitative feedback to improve outcomes
• Comfortable operating in build mode—able to lead, execute, and prioritize effectively in a lean environment while setting the foundation for future scale
• Setting channel strategy and standards across multiple teams or audiences
• Translating data, metrics, and product strategy into clear, employee-friendly narratives

Nice To Haves

• Experience working in real estate, technology, or marketplace industries is preferred, but not required
• Here at Zillow, we value the experience and perspective of candidates with non-traditional backgrounds. We encourage you to apply if you have transferable skills or related experience.

Responsibilities

• Help establish the Zall Communications team, which is responsible for the company-wide editorial calendar and daily content execution
• Own the strategy and execution of companywide employee communications campaigns, including regular video series, business updates, employee advocacy campaigns, and more
• Design integrated storytelling arcs that connect business priorities across channels, moments, and audiences
• Serve as the primary hands-on owner for Zillow’s most visible employee communications — writing, editing, shaping narratives, and driving execution end-to-end when needed
• Lead internal messaging for major company moments, including Zall Hall (All Hands meetings), quarterly earnings communications, and other high-impact updates, personally driving narrative development, content creation, and execution to ensure clarity, consistency, and confidence
• Develop reusable templates, toolkits, and playbooks that enable leaders at scale (SVP, VP, Director, and Manager) to communicate key messages with clarity and consistency
• Ensure communications and campaigns are executed consistently across platforms by setting channel standards, guardrails, and quality checks — so employees know where to look, what to trust, and what to do
• Measure communication effectiveness, track performance, and apply learnings to continuously improve impact
• Balance speed and quality in fast-moving moments, making informed decisions and moving work forward even when inputs are incomplete

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 251-500 employees