Senior Manager, Employee Channels

General Motors • Warren, MI

1d • Hybrid

About The Position

GM is modernizing how we communicate with employees across corporate offices and manufacturing sites. We are seeking a Senior Manager, Employee Channels, to lead integration of the editorial strategy for employee channels, with a focus on frontline audiences. This leader will set the editorial direction, guardrails and priorities for employee content and channels, working in close partnership with the content owners and the day-to-day editorial planning and production teams. The role blends editorial leadership, multi-channel governance, and frontline enablement to deliver clear, consistent and relevant employee communications at scale.

Requirements

• 13+ years in communications, including leading editorial strategies and internal channel frameworks at scale.
• Bachelor's Degree Required
• Recognized expert in editorial content, with exceptional writing and editing skills.
• Experience guiding other senior communicators and elevating their content (e.g., editors, content leads).
• Proven ability to build strong, trusting relationships and align senior stakeholders and competing priorities around a single vision.
• Experience designing communications for multiple audiences including frontline workers and office-based employees.
• Experience with issues or crisis communications, operating with urgency, discretion, sound judgment and calm execution.
• Data-driven approach to editorial planning and channel performance, including defining and using digital apps and KPIs.
• Comfortable experimenting with AI-powered tools for content, analytics and planning, and helping the team adopt them in smart, practical ways.

Responsibilities

• Manufacturing app editorial leadership Set the editorial direction and digital content strategy for our frontline app, ensuring content is relevant locally and reinforces GM’s overall story and business priorities. Partner with plant communicators to create high-impact, reusable assets. Create straightforward playbooks, templates and content packages that plant communicators can adapt quickly and deploy.
• Editorial strategy for employee channels Lead editorial priorities and calendars for employee channels in support of GM’s business strategy, culture and narrative. Bring together leadership across Corporate Communications, Manufacturing, Tech, HR and other partners into a single, integrated editorial calendar, so employees see a clear, cohesive story across GM-wide employee content. Coordinate with content studios to plan campaigns and build reusable assets that can be activated across internal channels.
• Channel governance and integration Define and maintain simple editorial frameworks and decision rights for multiple channels, including intranet, email, Slack, frontline apps and closed-circuit TV. Maintain and refine editorial KPIs for employee channels; partner with channel and content owners to review performance and act on data and feedback. Lead a high‑performing team, providing clear strategy, direction and coaching so their work drives enterprise‑level improvements in employee channel performance and content quality.
• Local and crisis communications Provide internal communications leadership for major campuses in Southeast Michigan on ongoing messaging and higher-profile issues. Support issues and crisis communications as needed, applying sound judgement, calm execution, and alignment with GM’s overall communications approach.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level