Senior Manager, Email Marketing

Macmillan•New York, NY

5d•$80,000 - $85,000

About The Position

Macmillan is seeking an experienced and strategic Senior Manager, Email Marketing to join the Direct-to-Consumer Marketing & Ecommerce Strategy team within the Consumer Insights, Marketing & Analytics (CIMA) department. This role will lead the transformation of Macmillan's email program into a performance-driven channel that deepens reader engagement, drives ecommerce sales, and supports key marketing priorities across the company. Reporting to the Director, Direct-to-Consumer Marketing & Ecommerce Strategy, the Senior Manager, Email Marketing is a high-visibility position that will drive the strategy, execution, and performance of all corporate email marketing initiatives—leveraging segmentation, automation, and testing to maximize conversions, retention, and audience growth. The ideal candidate is a creative marketer and analytical thinker who thrives at the intersection of content, data, and performance—someone who understands how to build meaningful relationships through personalized, insight-driven communication and is passionate about using email to connect readers with books they'll love.

Requirements

5+ years of experience in email, CRM, or lifecycle marketing, ideally within publishing, media, lifestyle, or a comparable content-driven industry.
Proven success managing end-to-end strategy and execution for large-scale email programs with measurable D2C growth and conversion results.
Expertise in segmentation, automation, personalization, testing methodologies, and performance analytics.
Experience managing lifecycle and triggered campaigns, including onboarding, re-engagement, and retention workflows.
Strong understanding of email deliverability, compliance, and accessibility standards.
Proficiency with ESP and CRM platforms (HubSpot, Klaviyo, Mailchimp), ecommerce platforms (Shopify), analytics/reporting tools.
Demonstrated ability to collaborate cross-functionally, align goals across teams, and communicate clearly with internal and external partners.
Strong analytical and creative thinking skills with a passion for understanding reader behavior and driving engagement through data-informed storytelling.
Excellent organizational skills with a strong attention to detail and ability to manage multiple tasks and timelines
A proactive, solutions-oriented mindset with an eagerness to learn new tools and stay current with emerging digital marketing and AI trends
Proficiency in Microsoft Office and Google Workspace; familiarity with creative and tracking tools such as Photoshop, Canva, WordPress, and project management platforms.

Nice To Haves

Knowledge of social media commerce platforms (Meta, TikTok) a plus

Responsibilities

Spearhead strategic planning and execution of all corporate email marketing campaigns, including branded newsletters, seasonal promotions, new releases, and audience- or genre-specific communications, working in close partnership with the publisher marketing teams; deepen the existing D2C strategy for Fablelistik, Macmillan's line of limited edition and fine press books.
Transform Macmillan's email program into a performance-driven D2C model by refining segmentation, deepening personalization, growing the subscriber base, and driving conversion-focused KPIs.
Oversee lifecycle and triggered email programs, including onboarding, re-engagement, and retention automations, to increase engagement, customer lifetime value; pioneer these strategies for Macmillan's TikTok Shop.
Define and lead A/B testing initiatives across subject lines, content, CTAs, layouts, and messaging; establish and track benchmarks for open rates, CTR, conversion, and list growth.
Serve as Macmillan's internal email marketing expert, advising publisher marketing teams on creative, audience, and performance strategies to maximize ROI and conversion; lead internal meetings sharing results, strategies, platform updates, and campaign performance insights to build skills and alignment across teams.
Develop and maintain a centralized content calendar to coordinate newsletters and campaigns across CIMA and publisher teams; sync with seasonal publication schedule to identify promotional opportunities.
Audit and optimize current newsletter and lifecycle strategies, recommending new launches, automations, or pivots based on data insights and capacity; ensure audience accuracy, data hygiene, and proper integration of first-party data for smarter targeting and personalization.
Collaborate cross-functionally with other teams within CIMA including Social Media & Audience Growth, Performance Marketing & Audience Development, Consumer Insights, and Author, Brand, & Backlist Marketing Strategy to align email campaigns with broader marketing initiatives and seasonal strategies.
Leverage AI and automation tools to enhance content generation, personalization, send-time optimization, and predictive segmentation.
Evaluate and implement emerging email technologies and automation capabilities to improve efficiency, targeting precision, and campaign performance; stay abreast of emerging email marketing trends, technologies, and platforms to keep Macmillan's presence competitive, impactful and innovative.
Deliver clear, actionable reporting that communicates audience behavior, campaign insights, and strategic recommendations to stakeholders, aligned to corporate KPIs.