Senior Email Marketing Specialist

Snowflake•Menlo Park, CA

About The Position

Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level. Snowflake is seeking a Senior Email Marketing Specialist to manage our end-to-end email operations process. This is a perfect opportunity for a professional who excels at both strategic planning and hands-on execution, capable of establishing structure, optimizing processes, while balancing the day-to-day execution of email campaigns across our rapidly expanding, dynamic organization. You are a highly organized operations expert who can independently manage projects and deliver results with exceptional attention to detail. Key responsibilities include executing campaigns in Marketo, refining workflows, building scalable systems, and creating documentation and training materials to ensure long-term adoption and operational excellence across various teams..

Requirements

3+ years of experience in email or lifecycle marketing, ideally in a fast-paced, high-growth tech environment.
Experience with Marketo or other marketing automation platforms.
Hands-on experience with HTML/CSS skills with a strong understanding of responsive email design.
Working knowledge of JavaScript and Velocity scripting.
Experience in designing and testing email and landing page templates.
Proven ability to own and optimize processes, drive operational improvements, and scale repeatable systems.
Skilled in project management, cross-functional collaboration, and stakeholder communication.
Data-driven, with a passion for testing, learning, and optimizing.

Responsibilities

Own the complete email operations workflow—from intake through QA, scheduling, deploying and reporting—ensuring accuracy, consistency, and on-time delivery.
Manage the marketing email calendar and oversee nurture and campaign sends that drive engagement across key touchpoints.
Build and scale a centralized Email Center of Excellence at Snowflake, establishing best practices, governance, and process standards.
Collaborate with marketing and creative teams to create reusable email templates for a variety of campaign types.
Monitor email deliverability, domain reputation, and database health to proactively identify and resolve issues with Validity and explore Litmus collaboration functionality.
Run A/B tests and analyze performance metrics to improve engagement and overall campaign effectiveness.
Code and troubleshoot HTML, CSS, JavaScript, and Velocity scripting to create dynamic and personalized experiences.
Create documentation and training materials to onboard stakeholders and reinforce email best practices.