Senior Manager, Direct to Consumer E-commerce
About The Position
We are the makers of possible BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities. We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us. Job Overview: The Senior Manager, Digital Innovation for our Home Care division will be responsible for the strategic oversight, execution, and performance of PureWick direct-to-consumer digital experience. You will build, manage, and optimize an end-to-end e-commerce website, including buy flows and customer journeys, leveraging your expertise in e-commerce initiatives, site merchandising, user experience strategy, A/B testing, customer segmentation, and personalization.
Requirements
- Minimum 5 years of experience managing e-commerce websites and working in a performance-driven e-commerce environment while managing the end-to-end customer journey and KPIs required
- Proven track record of delivering high-performing user experiences and effectively managing a variety of CRM and CMS tools and platforms, with Salesforce or similar content management and marketing suite experience preferred.
- Expertise in digital commerce, customer buy flows, A/B testing, and winning creative strategies required.
- Ability to understand business needs and align business requirements with program and project requirements and execution required.
- Flexibility to modify, pivot, and update strategically and tactically based on business needs required. Expertise in cross-functional campaigns and project management required.
- Bachelor's degree required, MBA preferred.
Nice To Haves
- Experience in the Healthcare space is preferred.
Responsibilities
- Oversee the strategic direction, execution, and performance of the PureWick direct-to-consumer digital experience.
- Build, manage, and optimize an end-to-end e-commerce website, including buy flows and customer journeys.
- Leverage expertise in e-commerce initiatives, site merchandising, user experience strategy, A/B testing, customer segmentation, and personalization.
- Manage and optimize various CRM and CMS tools and platforms
- Develop and implement winning digital commerce strategies, customer buy flows, and creative strategies.
- Analyze and report on e-commerce initiatives and KPIs.
- Align business requirements with program and project requirements and execution.
- Modify, pivot, and update strategies and tactics based on business needs.
- Manage cross-functional campaigns while managing multiple projects concurrently
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Industry
Miscellaneous Manufacturing
Number of Employees
5,001-10,000 employees
