Senior Manager, Digital & Omnichannel Marketing (Customer Experience)

Corcept Therapeutics•Redwood City, CA

24d•$154,980 - $205,110

About The Position

The Senior Manager, Digital & Omnichannel Marketing (Customer Experience) will support strategy, development, and tactical execution focused on experience content and marketing automation including, customer relationship management, digital marketing tools, and website content management systems in support of Corcept's endocrinology products. This role will report to the Associate Director of Digital and Omnichannel Marketing and requires expertise in digital / non-personal promotions content and marketing automation for marketing campaigns aimed at patients, caregivers, and healthcare professionals.

Requirements

Strong knowledge of digital / non-personal promotions market dynamics and a deep understanding of marketing automation including customer relationship management, digital marketing tools, and website content management systems
Proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution
Experience in AI/Machine Learning initiatives from initiation through completion with particular focus on automated deployment
Strong experience with digital promotions inclusive of first party assets & 3rd party assets
Experience managing Email Delivery and Automation, Website Assembly, and/or Digital Media optimization
Ability to successfully work with external agencies and internal stakeholders to develop programs and materials and manage appropriate marketing channel ecosystems
Strong analytical skills, with the ability to interpret data and turn insights into actionable marketing strategy
Strong verbal, written, and interpersonal communications skills, and ability to productively communicate with a variety of groups and audiences
Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking
Ability to travel up to 25-30% of the time
Bachelor degree in Marketing, Information Systems, Computer Science, Business Administration, or a related field
5+ years of experience in digital marketing, marketing automation, or marketing, with at least 2 years in the field of pharmaceutical/biotech
Experience in the biotechnology or pharmaceutical industry, with a strong understanding of regulatory constraints in patient, caregiver, and healthcare marketing, including the Promotional Review Committee (PRC) approval process, and data governance requirements including CCPA, CPRA, GDPR etc.
Applicants must be currently authorized to work in the United States on a full-time basis.

Nice To Haves

Advanced degree (MBA, MS) is a plus

Responsibilities

Provide subject matter expertise to guide and shape the short- and long-term integration of novel marketing automation technologies/capabilities that individualize customer strategy and promotional execution
Maintain a strong understanding of marketing automation platforms and integration with digital channels, including capabilities and limitations to ensure effective optimization across the digital ecosystem
Develop and oversee execution of comprehensive marketing automation and non-personal promotional strategy to support market growth
Identify and disseminate journey orchestration, marketing automation, and digital channel best practices across marketing and evaluate new capabilities to improve customer experience
Partner with internal stakeholders and agency partners to shape the execution and management of innovative omnichannel and ecosystem optimization capabilities
Partner with other marketing functions (Franchise Promotions, Thought Leader Programming) to translate branded/unbranded and KOL development strategic direction and core campaign materials into a comprehensive digital, multi-channel tactical plan, inclusive of development of digital assets
Coordinate with the Content Review Committee (CRT) ensuring timely review and approval of digital / non-personal promotions materials within legal, regulatory and compliance standards
Oversee relationships with agency partners, support marketing strategy and execute priority tactics, and ensure timely delivery in a launch setting. Responsibilities will include annual budget planning, monthly reconciliation, and reallocating resources, as necessary
Develop and track key performance indicators (KPIs) for audience engagement and market traction, using data-driven insights to refine strategies and enhance campaign effectiveness
Develop presentations and reports for key internal stakeholders, translating insights into strategic digital / non-personal promotions marketing recommendations