Senior Manager - Digital Marketing

Sock Club•Austin, TX

3d•$115,000 - $135,000•Hybrid

About The Position

Are you a person who is passionate about hard problems, enjoys driven and talented people, and adds your creative personal touch to the work you do? Then you have come to the right place! Around here, we get pretty excited when it comes to delivering memorable experiences and quality custom products in innovative ways. We’ve been fortunate to work with brands such as Google and Linkedin, and clients like Bad Bunny, Billie Eilish, and Kacey Musgraves. At Sock Club, we believe no task is insurmountable as long as you cultivate a collaborative team of innovative minds that not only understand a vision, but more importantly, want to share in it. The Opportunity We are seeking an experienced Sr. Manager of Digital Marketing to lead the strategic and day-to-day operations of our digital team. This role is ideal for a performance-driven leader with deep expertise in optimizing the full funnel experience, SEO & SEM strategy, and designing a high-converting UX for a $30m+ B2B company at scale. The right candidate will own our full website experience across custom.sockclub.com and our various other digital properties with a remit to grow our industry marketshare, support the launch of new products, test and improve our CRO, continually optimize our Organic & Paid Media activities, as well as support to our overall business strategies and OKRs. This role reports directly to the VP of Marketing and requires collaboration across Marketing, Sales, Creative, Development, and Customer Service teams to ensure our business scales with our growth goals.

Requirements

10+ years of experience in digital marketing, with at least 5 years in a management role
Minimum 5 years of experience in B2B / E-commerce space
Proven success managing B2B Digital Marketing campaigns
Strong background in SEO strategy and implementation
Experience with conversion rate optimization (CRO) and UX best practices for B2B user flows
Skilled in A/B and multivariate testing, funnel analysis, and growth experimentation
Proficiency with key platforms including Hubspot, Posthog, GA4, Webflow, ahrefs, and CRO/UX tools such as Crazy Egg, Hotjar, VWO, Optimizely
Experience with paid social advertising across Google, Meta, LinkedIn, and programmatic platforms
Proven experience influencing C-suite stakeholders and driving alignment on complex strategic initiatives
Data-driven mindset with strong analytical skills and experience using data to drive decision-making
Excellent communication and leadership abilities

Nice To Haves

Proficient in leveraging AI tools for marketing automation, personalization, and performance optimization
Experience managing and mentoring marketing team members
Demonstrated ability to manage significant advertising budgets effectively
Comfortable working cross-functionally in a fast-paced, entrepreneurial environment
Technical knowledge of Java, Python, or other programming languages is a plus

Responsibilities

Own the B2B Digital Marketing strategy - from traffic acquisition to conversion - with full P&L responsibility for digital revenue
Supervise the strategy to win #1 Google ranking for "custom socks" and grow overall organic search performance
Develop and execute strategic quarterly roadmaps for site UX, CRO, and SEO; grounded in data, testing, customer insights and business priorities
Lead, mentor and support a talented digital marketing team (currently 2 direct reports)
Architect and continuously improve the full-funnel user journey for two primary customer types: direct buyers (end clients) and agency/bulk resellers (distributors)
Build and maintain an experimentation framework to test and scale new features, layouts, and content that drive conversion and increase AOV
Develop and expand B2B-focused paid social advertising campaigns across Google, Meta, LinkedIn, and programmatic platforms
Manage and optimize a monthly advertising budget of approximately $100,000, with potential to scale based on ROAS targets.
Enhance our presence and performance on industry listing sites (SAGE, ESP) and other digital marketplaces
Optimize product discovery, bundling, and upsell paths to enhance average order value and sales velocity
Analyze performance data using GA4, heatmaps, and analytics tools to identify opportunities and inform prioritization
Partner with Sales to align Digital Marketing initiatives with lead qualification processes and back-end systems
Track, analyze, and report on key digital marketing KPIs including new organic search traffic, CPL, CAC, ROAS, and on-site conversion rates
Collaborate with other Sock Club departments to ensure alignment of digital marketing initiatives with overall business goals
Stay ahead of B2B trends, promotional product industry shifts, and MarTech developments — acting as the internal expert for all things Digital Marketing