About The Position

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Digital Marketing Manager - REMOTE. In this role, you will be integral in shaping marketing strategies that drive growth through effective CRM management, marketing automation, and optimizing website performance. You will collaborate closely with the marketing team, contributing innovative ideas and executing them hands-on. Your efforts will directly influence lead nurturing and enhance conversion rates, making a significant impact on our partner's business objectives.

Requirements

  • Minimum 5 years of experience in B2B marketing.
  • Proven experience in building and optimizing marketing automation processes.
  • 1-2 years of experience with Webflow, demonstrating the ability to develop websites and landing pages independently.
  • Strong technical skills in website and CRM management including tracking, form logic, and APIs.
  • Experience or strong interest in SEO, with preliminary exposure to GEO/AI search as a plus.
  • Structured and self-driven work style with a passion for contributing to business growth.
  • Fluent in German (C2) and proficient in English (C1).

Responsibilities

  • Manage and enhance CRM systems including marketing automation processes.
  • Develop strategies to convert cold leads into MQLs and SQLs through effective automation.
  • Extend website functionalities using Webflow, creating landing pages and optimizing for conversions.
  • Implement SEO and GEO measures to continually improve visibility and performance.
  • Oversee SEA freelancers to ensure successful campaign management.
  • Engage in backend tasks such as tracking KPIs, managing interfaces, and maintaining data flows.

Benefits

  • Flexibility: Remote-first culture allowing you to work from anywhere.
  • Responsibility: Contribute significantly to key marketing initiatives.
  • Collaborative team atmosphere focused on pragmatism and personal development.
  • Access to ongoing learning resources like Udemy Business.
  • Additional benefits include competitive salary, modern hardware, corporate perks, and regular team events.
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