Senior Manager, Digital Marketing Technology Lead
About The Position
Nuvation Bio is seeking a highly collaborative and technically skilled individual to join the U.S. Commercial Team as a Digital Marketing / Center of Excellence (COE) Lead. In this role, you will partner with the Marketing team and other cross-functional commercial teams to operationalize, manage and help improve the organization’s marketing technology (martech) ecosystem. This individual will report to the Omnichannel Marketing Director and work closely with Operations, Analytics, and IT. They will serve as the designated Digital COE / System expert supporting all departments on martech adoption, integration, and ecosystem use. The ideal candidate has hands-on experience building, integrating and managing a pharma martech stack, is a fast learner, and is highly comfortable operating in a dynamic, evolving environment.
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, Information Systems, or a related field
- 5+ years of digital marketing experience in an agency, biotechnology/healthcare or relevant corporate environment
- Demonstrated proficiency with digital marketing platforms and martech tools, including Salesforce Marketing Cloud, OneTrust, Veeva, and major hosting environments (AWS, Azure, Pantheon)
- Strong hands-on experience with Google Suite analytics tools (GA4, GTM, Google Search Console)
- Experience building or managing custom integrations using third-party platforms, APIs, and JSON
- Strong understanding of data governance, privacy, and pharma-specific compliance requirements
- Highly organized, detail-oriented, and capable of managing multiple concurrent projects in a fast-paced environment
- Willingness to travel approximately once every 1–2 months
Nice To Haves
- Oncology or rare disease digital advertising experience
- Salesforce Marketing Cloud certifications
- Familiarity with MLR processes and FDA promotional requirements
- Familiarity with pharma data suppliers and data-processing limitations
- Awareness of AI applications in healthcare/pharma and emerging martech trends
Responsibilities
- Martech Platform Management & Configuration
- User Enablement & Enterprise Digital Adoption
- Digital Campaign Execution & Journey Development
- Digital Analytics & Optimization
- Data Management & System Integration
- Vendor & Technology Partner Management
Benefits
- Competitive Base Salary, Bonus, and Equity Plans
- Unlimited Vacation and 10 Sick Days Annually
- Excellent Medical, Dental, and Vision Coverage
- 401K with Company Matching and much more!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
101-250 employees
