Senior Manager, Demand Generation

Brightspeed • Charlotte, NC

51d • Hybrid

About The Position

We are looking for a Senior Manager, Demand Generation to join our growing team! In this role, you will lead a high-performing team with a major impact on Brightspeed’s business. You will own go-to-market planning of marketing initiatives, including road-mapping, documentation, coordination and selling in channel recommendations, as well as refinement and overall program performance. You will use a keen understanding of consumer behaviors and cross-channel marketing tactics to drive continuous subscriber growth and innovation across the purchase journey.

Requirements

• Bachelor’s Degree in Business Administration, Marketing or related field
• 5+ years of leadership experience of high visibility teams
• 10+ years of Demand Gen or Digital Marketing experience, ideally in both B2C and B2B
• Fluency in both marketing and finance KPIs
• Deep expertise in fundamental principles of digital marketing, media and CRM metrics
• Strong business acumen and excellent written and oral communication skills
• Experience leading and influencing both internal and external teams in an ambiguous environment while maintaining a customer centric philosophy
• A “get stuff done” attitude and work ethic to match

Nice To Haves

• Master’s Degree
• End to end marketing and marketing planning experience
• Telecommunications industry experience

Responsibilities

• Serve as high-impact leader for key growth marketing initiatives
• Strategic decision maker and thought leader on critical cross-functional growth initiatives
• Own planning and road-mapping process, aligning with strategy and product teams while driving cross-functional decisions throughout the process
• Develop repeatable launch plan playbook to guide individual demand generation managers
• Serve as a cross-functional leader, providing strong guidance to teams executing digital media, CRM, ecommerce, local events and sales tactics
• Drive strategies across all aspects of the marketing and sales funnel, achieving high quality traffic that converts into sales and revenue
• Balance subscriber growth with CAC
• Partner with Marketing Strategy team to design and maintain exceptional, repeatable processes
• Develop and deliver executive level presentations, including to large audiences

Benefits

• Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health.
• Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees