Senior Manager - Cross-Enterprise Creative and Brand Insights

CVS Health • Island, KY

7d

About The Position

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Job Purpose and Summary: This role is primarily responsible for designing, executing and consulting on primary research insights about customer attitudes and perceptions related to CVS Health’s creative campaigns and brand health measurement, serving as the “voice of the consumer,” guiding decisions towards profitable growth for our business teams across the enterprise. This role will work closely with business partners at the Director, Sr. Director and VP levels to understand business needs and context, then help plan insightful, timely, and cost-effective research plans to uncover relevant and actionable customer truths. Learning plans will include a variety of research methodologies and data sources (e.g., both new and existing custom research, ongoing tracking research, syndicated research, etc.), so this individual will need to be able to generate and synthesize insights from a range of sources and deliver a comprehensive narrative. The senior manager will need to: Understand and apply the dynamics of effective advertising to guide stakeholders on optimal messaging and creative throughout the campaign development process. Manage and consult on multiple brand health trackers, ensuring necessary adjustments are made across waves, presenting results to stakeholders and enabling business partners to act on the insights Participate in broader brand strategy initiatives such as positioning/value proposition optimization, cross-enterprise brand health assessments, etc. Collaborate with stakeholders to explore their objectives, then develop and execute learning plans throughout the year Employ strong primary and secondary research skills to ensure results are reflective of evolving research best practices and return results that are additive and directly guide decision making Leverage strong storytelling and consulting skills to deliver recommendations that enable stakeholders to deeply understand the consumer and how they are impacted by business choices Deeply engage in cross-functional meetings with peers and senior leaders from a variety of teams including marketing, brand strategy, merchandising, loyalty and personalization, etc. Manage and develop 1 direct report

Requirements

• 7-10+ years of experience designing, planning, analyzing, and delivering successful qualitative and quantitative customer research across a variety of methodologies that meet business partner objectives.
• Strong analytical and consulting skills are a must.
• A strategic mindset with an ability to connect insights across a variety of data sources and to link them to the operational and financial realities of the business
• Compelling communication and storytelling skills, including conveyance of insights and recommendations both in writing and verbal presentations
• Bachelors or equivalent experience (4 years) required

Nice To Haves

• Extensive direct experience in creative testing and/or brand health measurement
• Experience consulting and presenting to senior leadership
• Previous people management experience

Responsibilities

• Designing, executing and consulting on primary research insights about customer attitudes and perceptions related to CVS Health’s creative campaigns and brand health measurement
• Serving as the “voice of the consumer,” guiding decisions towards profitable growth for our business teams across the enterprise
• Working closely with business partners at the Director, Sr. Director and VP levels to understand business needs and context, then help plan insightful, timely, and cost-effective research plans to uncover relevant and actionable customer truths
• Understanding and applying the dynamics of effective advertising to guide stakeholders on optimal messaging and creative throughout the campaign development process
• Managing and consulting on multiple brand health trackers, ensuring necessary adjustments are made across waves, presenting results to stakeholders and enabling business partners to act on the insights
• Participating in broader brand strategy initiatives such as positioning/value proposition optimization, cross-enterprise brand health assessments, etc.
• Collaborating with stakeholders to explore their objectives, then develop and execute learning plans throughout the year
• Employing strong primary and secondary research skills to ensure results are reflective of evolving research best practices and return results that are additive and directly guide decision making
• Leveraging strong storytelling and consulting skills to deliver recommendations that enable stakeholders to deeply understand the consumer and how they are impacted by business choices
• Deeply engaging in cross-functional meetings with peers and senior leaders from a variety of teams including marketing, brand strategy, merchandising, loyalty and personalization, etc.
• Managing and developing 1 direct report

Benefits

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees