Senior Brand & Creative Manager

GovWell•New York, NY

2d•Hybrid

About The Position

GovWell is hiring a Brand & Creative Manager to own and evolve how our brand shows up across every channel. As we scale our marketing efforts, this role ensures that everything we put into the market is visually consistent, high quality, and distinctly GovWell. You’ll sit at the center of Marketing, working closely with the Head of Marketing and cross-functional teams to bring our brand to life across campaigns, website, sales collateral, conferences, and more. You’ll own both the strategic direction of the brand and the hands-on execution of creative assets, ensuring we move quickly without sacrificing quality. This role offers full ownership over brand and creative at GovWell, with the opportunity to build systems, elevate our visual identity, and establish brand as a true competitive advantage. We have a hybrid work culture that combines regular in-person collaboration at our New York City office (3+ days per week) with flexibility to work remotely.

Requirements

3+ years in brand, design, or creative roles with ownership over visual output, ideally in a B2B environment
Strong design instincts and taste, with a clear point of view on how a brand should look and feel
Highly proficient in design tools such as Figma and Illustrator, and comfortable producing across digital and print formats
Fast and execution-oriented, able to manage multiple requests and prioritize for impact
Comfortable operating at both a strategic and hands-on level, from shaping brand direction to producing assets directly
Collaborative and communicative, able to work cross-functionally and keep projects moving without friction
Systems-minded, with an instinct for creating templates, processes, and scalable ways of working
Curious and AI-forward, actively using new tools to improve speed and quality of creative output
Strong alignment with our Core Values.

Responsibilities

Own and evolve GovWell’s brand guidelines, visual identity, and creative direction, ensuring consistency across all channels and touchpoints
Design and produce high-quality creative assets across campaigns, including direct mail, conferences, digital ads, social, and sales collateral
Support ongoing website design needs, including landing pages, updates, and new page builds that elevate the user experience
Manage and prioritize creative requests across the team, partnering with Marketing, Sales, and other stakeholders to deliver quickly without sacrificing quality
Explore and introduce new creative formats such as video and motion to expand how GovWell tells its story