Senior Manager, Brand and Reputation Insights

Boston Scientific • Arden Hills, MN

1d • $131,700 - $250,200 • Hybrid

About The Position

This role leads the development of a unified approach to measuring corporate brand and reputation across paid, earned, shared, and owned (PESO) channels. The Manager will define KPI frameworks, integrate cross-channel data, and translate insights enabling the organization to evaluate brand and reputation performance holistically. This is a hands-on, builder role in a matrixed environment, partnering closely with Marketing, Social, and Communications teams. The role works in close collaboration with the Senior Manager, Corporate Brand Marketing, who sets brand strategy, while this position focuses on measurement, insight generation, and performance visibility. This role will support the development of brand and reputation research briefs, guiding of external research vendors, and integrating brand health and reputation findings with performance data to identify trends, inform decision-making and provide visibility into brand outcomes.

Requirements

• Bachelor’s degree or equivalent
• A minimum of 8 years of experience in brand measurement or communications analytics, media monitoring, marketing, web analytics.
• Familiarity with the PESO model.
• Proven experience building KPI frameworks and measurement strategies
• Experience with brand health tracking or reputation research.
• Demonstrated ability to integrate and synthesize multiple data sources into actionable insights.
• Hands-on experience working with reporting and modern data stack tools (e.g., Tableau, DBT, Snowflake, Airflow) and in SQL and data modeling for marketing
• Ability to work cross-functionally and communicate complex data concepts to non-technical stakeholders.

Nice To Haves

• Strong data storytelling skills.
• Experience working effectively in a matrixed environment.
• Experience in healthcare or other regulated industries.
• Experience in market research or consulting

Responsibilities

• Define and evolve a unified brand and reputation measurement framework across PESO channels.
• Establish and maintain a KPI hierarchy aligned to enterprise brand objectives, including awareness, trust, and reputation drivers.
• Design and implement a practical, scalable approach to aggregating and integrating cross-channel data.
• Partner with channel owners to standardize data inputs, definitions, and reporting cadence.
• Build and maintain dashboard or reporting system to provide visibility into brand performance.
• Synthesize insights across Marketing, Social, and Communications to identify trends, amplification effects, and brand outcomes.
• Oversee brand health and reputation research, including defining objectives, guiding vendors, and integrating findings with performance data.
• Translate complex data into clear, executive-ready narratives and provide measurement guidance during campaign planning.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees