Senior Manager, Content Marketing & Community

Zocks

36d • $130,000 - $150,000 • Remote

About The Position

We're looking for a Senior Manager to lead our content marketing strategy focused on educating our core ICPs with practical, real-world AI best practices. You'll build an education-first content hub; cultivate an active community of internal and customer contributors; repurpose content for campaigns; and own our extended social media presence.

This is an IC (individual contributor) role.

Requirements

• Minimum 5 years at a B2B software company with experience in: > Establishing turnkey/rinse-and-repeat processes for multi-format content creation (text, video, visuals, etc.)
• Building sustainable communities or advisory networks
• Managing content and advocacy programs that drive pipeline
• Strong storytelling chops; ability to simplify technical information and data into compelling content
• Experience managing social channels and executive thought leadership
• Demonstrated ability to create, launch, track, and scale content and community programs end-to-end
• Cross-functional collaboration skills; strong project management and execution mindset

Responsibilities

• Build and nurture a vibrant public-facing, customer-driven content hub where power users share best practices and become regular content contributors
• Leverage customer network and internal experts to create educational resources across text, video, visuals, and other formats
• Partner closely w/ practice management, customer success, and sales teams to source customers and topics they care about
• Define and prioritize content distribution channels
• Repurpose content for ABM campaigns, product launches, and demand generation initiatives to drive pipeline
• Repurpose content for social media; own and manage channels
• Develop and execute an education-first social media program for our C-suite
• Activate influencers: define/manage/grow relationship, track results

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees