Senior Content Marketing Manager

XBOW

9h

About The Position

We’re looking for a Senior Content Marketing Manager who can build and scale a content engine that establishes XBOW as the category-defining leader in autonomous offensive security. This role is responsible for turning deep technical innovation into clear, compelling, high-impact content that drives awareness, trust, and pipeline across technical practitioners and executive buyers.
You’ll sit at the center of product, research, marketing, and GTM—developing editorial strategy, shaping the voice of XBOW, and producing content that educates the market, differentiates our platform, and tells the story of what’s possible when AI powers offensive security at scale.
You’ll thrive here if you love translating complex topics into content people actually want to read, can move quickly from strategy to execution, and are excited to help define an entirely new category in cybersecurity.

Requirements

• Significant experience in content marketing, editorial strategy, or technical storytelling (B2B preferred)
• Strong writing and editing skills with a portfolio demonstrating clarity, quality, and range (technical + executive content)
• Ability to understand and communicate complex technical concepts clearly and credibly
• Experience working cross-functionally with Product, Engineering, Research, and GTM teams
• Strong strategic mindset paired with a bias for execution—you can ship high-impact work quickly
• Comfort operating in ambiguity and building structure in fast-moving environments
• Data-driven approach to content performance, with the ability to test, learn, and iterate

Nice To Haves

• Experience in cybersecurity, developer tools, infrastructure, or AI-native products
• Experience in supporting Social Media content and strategy
• Background writing for technical audiences (security practitioners, engineers, researchers)
• Familiarity with offensive security concepts, vulnerability research, pentesting workflows, or AppSec ecosystems
• Experience shaping thought leadership for founders, executives, or research teams
• Exposure to content distribution strategy (SEO, social, newsletters, community, earned media)

Responsibilities

• Own XBOW’s content strategy across the full funnel: awareness, consideration, and conversion
• Develop and maintain an editorial calendar that balances product narratives, technical thought leadership, and customer proof points
• Write and edit high-quality content across formats: blogs, technical explainers, executive POV pieces, research narratives, product announcements, and website copy
• Partner with Product, Security Research, and Engineering to translate technical capabilities (AI-driven discovery, exploit validation, autonomous learning systems) into clear, differentiated storytelling
• Build a repeatable process for capturing insights from internal experts and converting them into publishable content
• Create content campaigns tied to launches, competitive moments, and security events—supporting go-to-market initiatives end-to-end
• Produce and package customer stories, case studies, ROI narratives, and impact-driven proof points
• Collaborate with Demand Gen and Sales on content that drives pipeline: landing pages, nurture sequences, sales collateral, and product education materials
• Partner with Comms/PR and Analyst Relations to support thought leadership, briefings, and narrative consistency
• Establish and track content performance metrics (engagement, traffic, conversion, pipeline influence) and iterate based on what’s working
• Help evolve XBOW’s tone, voice, and messaging consistency across channels

Benefits

• Compensation & Equity: Competitive salary and equity package, making you a true owner of the company
• Career Growth: Shape the content function and grow with the company as we define a new security category
• Meaningful Work: Help build the narrative for a platform transforming cybersecurity through AI—alongside world-class researchers and builders

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees