Senior Manager, Consumer Research & Marketing Analytics

Celsius•Boca Raton, FL

16h•Onsite

About The Position

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS® —an everyday hustler with the essential energy to aim high, live fit, and go the extra mile wherever your goals take you. Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re Alani Nu —confident, colorful, and bringing main-character energy to every moment. SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re Rockstar® —a born rebel, raising the bar with mind-body energy and zero compromise. --- Together, we’re Celsius Holdings, Inc. —a global CPG company united by three powerhouse brands and one incredibly talented team. At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere. And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived —where performance meets personality, brand becomes community, and every can crack sparks a statement. This is the future of modern energy. This is Celsius. Ready to take your career to the next level? Join our team and redefine what it means to be energized. Position Summary The Senior Manager, Consumer Research & Marketing Analytics, will be a key member of the Consumer Strategy & Insights team, responsible for deepening Celsius’s understanding of our consumers and the effectiveness of our marketing investments. This role will lead the company’s consumer research program while helping to establish the foundation for marketing analytics across the organization. We’re looking for an experienced insights leader who is passionate about turning data into stories that inspire action. The ideal candidate brings strong experience in consumer research, a curiosity about what drives behavior, and the ability to connect those insights to marketing strategy and performance. Location: Boca Raton, FL (Full-Time, Onsite) Department: Consumer Strategy & Insights Reports to: Vice President Consumer Strategy & Insights Travel Requirements: Up to 20% domestic travel. This is not a driving position. People Management Responsibilities: No

Requirements

Bachelor’s degree in marketing, Business, Market Research, Statistics, or a related field required; Master’s degree preferred.
Minimum 5 years of experience in consumer insights, market research, or marketing analytics, ideally within the CPG, beverage, or energy drink categories.
Experience on either the client side (brand or manufacturer) or agency/supplier side supporting similar categories.
Demonstrated ability to design, manage, and interpret custom research projects end-to-end.
Strong storytelling and presentation skills — able to simplify complex findings into clear, compelling narratives.
Experience collaborating cross-functionally and managing multiple priorities in a fast-paced environment.
Excellent organization, project management, and vendor management skills.

Nice To Haves

Familiarity with marketing analytics, data visualization, and performance measurement tools is a plus.

Responsibilities

Lead the design and execution of primary and secondary research across brand health, campaign performance, innovation, and consumer understanding.
Develop annual learning agendas and research roadmaps aligned with brand and business priorities.
Manage agency and vendor relationships to ensure work meets high standards of rigor, quality, and impact.
Translate research findings into clear, actionable insights that inform brand strategy, creative development, and innovation.
Partner closely with Brand Marketing, Creative, and New Product Development to embed consumer learning into decision-making.
Support the VP, Consumer Insights & Strategy in building the organization’s marketing analytics capabilities, including standing up tools, frameworks, and providers through the current RFP process.
Collaborate with Marketing, Finance, IT, and Commercial teams to connect marketing to business outcomes and strengthen understanding of performance drivers.
Contribute to the development of KPI frameworks and dashboards that measure marketing effectiveness and ROI.
Serve as a thought partner to marketing and leadership teams, bringing together consumer and performance data to guide strategy.