Senior Manager, Consumer Research & Marketing Analytics

Celsius•Boca Raton, FL

1d•Onsite

About The Position

The Senior Manager, Consumer Research & Marketing Analytics, will be a key member of the Consumer Strategy & Insights team, responsible for deepening Celsius’s understanding of our consumers and the effectiveness of our marketing investments. This role will lead the company’s consumer research program while helping to establish the foundation for marketing analytics across the organization. We’re looking for an experienced insights leader who is passionate about turning data into stories that inspire action. The ideal candidate brings strong experience in consumer research, a curiosity about what drives behavior, and the ability to connect those insights to marketing strategy and performance.

Requirements

Bachelor’s degree in marketing, Business, Market Research, Statistics, or a related field required; Master’s degree preferred.
Minimum 5 years of experience in consumer insights, market research, or marketing analytics, ideally within the CPG, beverage, or energy drink categories.
Experience on either the client side (brand or manufacturer) or agency/supplier side supporting similar categories.
Demonstrated ability to design, manage, and interpret custom research projects end-to-end.
Strong storytelling and presentation skills — able to simplify complex findings into clear, compelling narratives.
Experience collaborating cross-functionally and managing multiple priorities in a fast-paced environment.
Excellent organization, project management, and vendor management skills.

Nice To Haves

Familiarity with marketing analytics, data visualization, and performance measurement tools is a plus.

Responsibilities

Lead the design and execution of primary and secondary research across brand health, campaign performance, innovation, and consumer understanding.
Develop annual learning agendas and research roadmaps aligned with brand and business priorities.
Manage agency and vendor relationships to ensure work meets high standards of rigor, quality, and impact.
Translate research findings into clear, actionable insights that inform brand strategy, creative development, and innovation.
Partner closely with Brand Marketing, Creative, and New Product Development to embed consumer learning into decision-making.
Support the VP, Consumer Insights & Strategy in building the organization’s marketing analytics capabilities, including standing up tools, frameworks, and providers through the current RFP process.
Collaborate with Marketing, Finance, IT, and Commercial teams to connect marketing to business outcomes and strengthen understanding of performance drivers.
Contribute to the development of KPI frameworks and dashboards that measure marketing effectiveness and ROI.
Serve as a thought partner to marketing and leadership teams, bringing together consumer and performance data to guide strategy.