Senior Manager, Consumer Marketing

Acadia Pharmaceuticals Inc.•Princeton, NJ

38d•Hybrid

About The Position

Acadia is seeking a Senior Manager, Consumer Marketing to help shape and execute the consumer marketing strategy for Nuplazid, with a focus on patients, caregivers, and advocacy audiences. In this role, you’ll bring the brand strategy to life through impactful omnichannel campaigns—driving digital engagement, media execution, and social presence that make a real difference for patients and their families. You’ll oversee brand and unbranded websites, lead social media strategy, and partner closely with cross-functional teams and agency partners to deliver high-quality, results-driven programs. Using customer insights and performance analytics, you’ll continuously refine tactics and introduce innovative approaches to enhance the consumer experience. This role is ideal for a creative, data-driven marketer with a strong background in digital and omnichannel execution who thrives in a fast-paced, collaborative environment. If you’re passionate about healthcare and want to make an impact through meaningful consumer engagement, we’d love to hear from you.

Requirements

Bachelor’s degree in Marketing or related field.
A minimum of 8 years of progressively-responsible experience in the pharmaceutical or biotech industry within the Marketing arena, with significant experience in digital and omnichannel marketing.to create a seamless customer experience.
Biopharma brand management and multi-channel tactical experience
Demonstrated experience building multi-channel marketing campaigns
Demonstrated experience in analyzing and deriving business insights from performance data for all relevant omnichannel channels, including website, CRM, SEM, display and social media promotions
Demonstrated successes in one or more areas of marketing development, execution and measurement (e.g., market research, campaign development, program development, tactical implementation, ROI analysis)
Demonstrated experience directing agency partners
Demonstrated ability to work in a dynamic, fast-paced team-oriented environment
Demonstrated ability to interface/collaborate with other departments to achieve business goals
Demonstrated ability to effectively communicate issues and results within and across functional areas, and deliver presentations of technical information concerning specific projects or timelines
Able to make and prioritize process and resource decisions based on overall team needs.
Skilled at building effective relationships
Ability to travel up to 30% of time
This role involves regular standing, walking, sitting, and the use of hands for handling or operating equipment. The employee may also need to reach, climb, balance, stoop, kneel, crouch, and maintain visual, verbal, and auditory communication both in a standard office environment and while working independently from remote locations. Employee must occasionally lift and/or move up to 20 pounds. This position requires the ability to travel independently overnight and/or work after hours as required by travel schedule or business needs.

Nice To Haves

Healthcare and Consumer Marketing experience preferred. An equivalent combination of relevant education and experience may be considered.

Responsibilities

Contributes to the development of consumer marketing strategy aligned to brand strategy.
Directs the user experience (UX) for branded and unbranded websites.
Evaluates and implements innovative technologies and tactics aligned with consumer marketing objectives.
Executes the tactical plans and activities of marketing strategy,
Evaluates and executes brand media plans
Leads the implementation of an integrated cross-functional, omni-channel plan across digital channels.
Leads the development of social media strategy across consumer, patient/caregiver, and Advocacy audiences.
Leads updates to brand.com.
Leads updates to DSE.com.
Monitors website analytics and develops recommendations for subsequent DSE.com and brand.com releases.
Partners with Commercial Insights, Analytics and Operations to incorporate customer insights.
Leads specific market research studies to drive customer insights
Partners with and supports cross-functional departments/colleagues like HCP Marketing, Patient Support Services, Commercial Operations, Advocacy, Sales.
Engages with AORs and supplier partners to drive tactical plan performance effectively and efficiently.
Develops and delivers presentations as needed to commercial leadership and other internal groups.
Participates in and adheres to MLR submission and review processes.
Coordinates, manages and monitors marketing budgets.
Adheres to all corporate policies and industry guidelines in a compliant manner.
Other responsibilities as assigned.

Benefits

Competitive base, bonus, new hire and ongoing equity packages
Medical, dental, and vision insurance
Employer-paid life, disability, business travel and EAP coverage
401(k) Plan with a fully vested company match 1:1 up to 5%
Employee Stock Purchase Plan with a 2-year purchase price lock-in
15+ vacation days
13 -15 paid holidays, including office closure between December 24th and January 1st
10 days of paid sick time
Paid parental leave benefit
Tuition assistance