Senior Lifecycle Marketing Manager (Consumer-Led Growth)

StyleSeat

6d•$118,800 - $163,000•Remote

About The Position

StyleSeat is hiring a Senior Lifecycle Marketing Manager to lead end-to-end lifecycle strategy with a primary focus on the Consumer experience, while also supporting key moments in the Pro journey. This is a senior, high-impact role responsible for turning lifecycle marketing into a major growth lever. The Consumer side of the business represents a high-volume, marketing-driven opportunity where best-in-class lifecycle strategy, experimentation, and audience management can drive immediate business impact. You will own lifecycle strategy from insight to execution: defining journeys, building testing roadmaps, improving segmentation, and ensuring communications drive adoption, bookings, and retention without contributing to over-sending or fatigue. You will act as the subject matter expert for your area while collaborating closely with Product Marketing, Product, Creative, Data, and CX. While ownership areas are clearly defined, this team operates with flexibility and shared accountability.

Requirements

7+ years in lifecycle, CRM, or growth marketing
3–5 years owning lifecycle strategy end-to-end, including defining audience frameworks, journey architecture, and experimentation roadmaps
Deep experience in email, push, SMS, and automated journeys
Strong experimentation background with proven A/B testing impact
Advanced analytical fluency with ability to interpret cohort, funnel, and behavioral data to drive strategic decisions
Experience partnering closely with Product, GTM and Data teams
Expertise with Braze
Strong cross-functional leadership and ability to influence without authority

Nice To Haves

Experience in marketplace or two-sided platforms
Experience balancing B2C scale with B2B product adoption
Experience mentoring or guiding team members

Responsibilities

Own Consumer Lifecycle Strategy
Lead end-to-end lifecycle strategy for Consumer acquisition-to-retention journeys
Define audience frameworks, communication architecture, and contact strategy to improve engagement while reducing oversaturation
Maintain and evolve journey mapping from first sign-up through repeat behavior and loyalty
Build High-Impact Programs
Develop and scale onboarding, activation, retention, and re-engagement journeys
Create targeted, behavior-based campaigns across email, SMS, push, and in-app
Modernize and elevate seasonal and promotional campaigns with stronger audience strategy and lifecycle logic
Experimentation & Optimization
Own lifecycle experimentation roadmap and A/B testing strategy
Test messaging, timing, segmentation, and channel mix to drive measurable improvements
Use cohort analysis and behavioral data to refine journeys and unlock growth
Data & Business Impact
Define KPIs tied to retention, repeat behavior, bookings, and LTV
Forecast lifecycle impact and model program contribution
Translate performance insights into strategic recommendations, not just reports
GTM & Product Partnership
Lead lifecycle planning for product and feature launches, as well as general storytelling go-to-market strategy
Define target audiences, journey sequencing, messaging frameworks, and success metrics
Support adoption of growth-driving features for Pros while maintaining primary Consumer ownership
Systems, Process & Scale
Own CRM best practices and journey architecture in Braze
Improve segmentation, data hygiene, and communication governance
Help establish scalable processes, documentation, and experimentation frameworks
Multi-quarter lifecycle strategy and roadmap
Scalable onboarding and retention journeys
Structured experimentation pipeline
Seasonal campaign frameworks with improved audience logic
Performance reporting tied to business outcomes
Communication strategy that reduces over-sending while improving impact