Senior Manager, Consumer Connections - Maker's Mark

Suntory Global Spirits•Chicago, IL

15d

About The Position

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day. What makes this a great opportunity?The Senior Manager, Consumer Connections, MAKER’S MARK is responsible for developing and executing strategies to fuel consumer discovery, engagement, and drive brand loyalty for our US MAKER’S MARK category. This role involves leading teams to create integrated marketing campaigns, leveraging data and insights to optimize consumer touchpoints, and ensuring a cohesive brand experience across all channels.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
7+ years of experience in digital marketing and paid media, with a strongemphasis on brand and agency roles.
At least 3 years in a lead digital performance position, spanning across variouschannels including Video, Programmatic, Social, eCommerce, and digital ownedand operated platforms (Web, Social/Influencer, CRM).
Comprehensive knowledge of integrated marketing and digital disciplines,encompassing audience identification and analysis, targeting, experience design,online analytics, and digital production
Familiarity with broader media strategy, encompassing touchpoint mix,prioritization, and buying efficiency.
Proven experience in driving audience-based initiatives and leveraging consumerdata platforms to develop omnichannel strategies that enhance performancemarketing and online customer acquisition.
Proficiency in utilizing digital tools such as Google and Meta marketing platformsand familiarity with media measurement and verification partners (e.g.,DoubleVerify, IRI, Market Mix Modeling).
Strong ability to analyze and optimize campaign performance, with a deepunderstanding of key digital marketing metrics.
Exceptional written and verbal communication skills, adept at setting deadlines,tracking progress, and managing expectations across all organizational levels.
Proficient in PowerPoint and Excel for daily operations.
Proven track record of leading with influence in a matrixed environment,effectively collaborating with cross-functional teams to drive business impact.
Self-starter with a passion for challenging the status quo and a curiosity forconsumer trends, demonstrating the ability to stay ahead of industrydevelopments and implement innovative consumer engagement strategies.
Experience in leading direct reports, focusing on performance coaching andcareer development, with strong relationship-building skills to engage effectively with senior leaders and cross-functional partners.

Responsibilities

Lead the development of comprehensive consumer connection strategies forMAKER’S MARK and BASIL HAYDEN, ensuring alignment with Suntory GlobalSpirits' strategic objectives.
Serve as the primary authority across paid, owned, and earned channels, actingas the main liaison supporting the US Brand as a thought leader partner andcollaborating with internal cross-functional teams.
Design and execute integrated, multi-channel initiatives across various paid,owned, and earned touchpoints, including paid media, social media, influencerpartnerships, web, CRM, and digital activations.
Oversee the development of social and digital assets to support campaigninitiatives.
Drive the formulation and enhancement of strategic consumer journeys, digitalproduct innovations, and marketing data segmentation.
Establish new KPIs to measure the success of initiatives.
Direct the strategic oversight, planning, and performance management of paidmedia campaigns, ensuring brand objectives are met and ROI is maximizedthrough continuous optimization and data-driven insights.
Oversee the US brand advancement within digital acceleration initiatives,translating vision into actionable plans and delivering measurable progressthrough digital maturity analysis.
Lead the monitoring and maintenance of performance dashboards and digitalreporting to swiftly track trends against media and digital KPIs, ensuring agileresponsiveness to performance metrics.
Cultivate strong partnerships with media and digital agencies to strategize andexecute impactful consumer campaigns in the US market.
Champion collaboration with cross-functional teams, including marketing, sales,product development, legal, and customer service to foster cohesive strategyexecution.
Stay abreast of industry trends and emerging technologies, leveraging insights to continuously elevate and refine consumer engagement strategies.