Senior Manager, Communications - Content Experience & Creative | Senior Content Strategist

Walmart•Bentonville, AR

2d•$90,000 - $180,000

About The Position

Join Walmart as a Senior Manager, Communications-Content Experience & Creative and help shape the voice of the world’s largest retailer. This is a unique opportunity to lead innovative content strategies, drive creative excellence, and make a measurable impact on how Walmart communicates with millions of associates and customers worldwide. This role sits at the intersection of storytelling and strategy—responsible for ensuring that Walmart’s reputation-shaping content not only resonates but reaches. The ideal candidate is as comfortable crafting compelling brand journalism as they are analyzing content performance and guiding channel strategy. About Global Communications Global Communications is the storytelling engine behind Walmart’s brand, connecting our associates, customers, and communities through compelling content and creative experiences. Our team operates at the intersection of strategy, creativity, and technology—delivering impactful narratives that support Walmart’s mission and business goals. In this role, you’ll help elevate our communications and drive engagement across all channels.

Requirements

Narrative Strategy: Strong editorial judgment and storytelling instincts, including ability to synthesize diverse inputs into coherent and compelling story arcs.
Content Writing: Exceptional writing, editing, and message development skills.
Channel Expertise: Strong understanding of audience behavior across owned and shared digital ecosystems.
AI Proficiency: Able and eager to use company-approved AI tools to increase productivity, output and quality of editorial deliverables.
Collaboration and Influence: Comfortable with and capable of working cross-functionally with executives, SMEs, creatives and other communications professionals to deliver a unified creative vision
Bachelor’s degree in Communications, Marketing, Fine Arts, Graphic Design or related field and 3 years’ experience in creative or content experience, project management, or a related field OR 5 years’ experience in creative or content experience, project management, or a relevant area.

Nice To Haves

Certification in Multimedia Production Management (MPM)
Certified Multimedia Professional (CMP) certification
Experience leading creative teams and managing large scale content projects.

Responsibilities

Develop, refine and implement core strategic narrative frameworks that align with brand and editorial priorities and shape enterprise-level storytelling
Craft and manage content calendar that aligns with brand and editorial priorities around key themes, tentpole moments, and proactive storytelling opportunities
Collaborate with stakeholders across communications to shape storylines that resonate with internal and external audiences.
Provide editorial oversight and narrative direction for owned and paid content (including corporate website, executive communications, social copy, and internal communications).
Collaborate closely with creative production teams to ensure storytelling is consistent, high-fidelity and on-brand
Translate the strategic communications vision into creative storytelling approaches and consumer-grade content experiences

Benefits

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.
Tuition, books, and fees are completely paid for by Walmart.

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