Senior Manager, Channel Content

AssetMark•Concord, CA

6d•$109,000 - $146,000•Hybrid

About The Position

The Senior Manager of Channel Content role will be responsible for marketing content and messaging strategy and development for AssetMark’s financial intermediary channels, with a focus on RIA, bank/trust companies and broker-dealer firms. The ideal candidate is a creative marketer, talented writer, and strategic thinker with experience in marketing to financial professionals in a B2B environment. Strong ability to create compelling content in a deadline-driven environment is a must. This is a full-time position in our Concord, CA office with a hybrid work schedule.

Requirements

Exceptional writing skills with the ability to tailor to different advisor audiences and content format
Deep experience developing marketing and thought leadership content for financial advisors
Strong understanding of investment products, technology platforms and advisor business needs; ability to quickly learn and synthesize complex topics
Proven ability to create integrated content strategies across print, digital, web, email, PowerPoint, social and video
Strategic mindset with the ability to balance brand storytelling, demand generation and product-driven messaging
Experience with web content strategy
Highly organized and able to manage multiple projects, deadlines and stakeholders simultaneously
Strong cross-functional collaboration skills and comfort working with senior leaders and subject-matter experts
Self-directed, detail-oriented and comfortable operating in a fast-paced evolving environment
Knowledge of financial services and/or investment products
Exceptional writing skills
Demonstrated success in developing and executing high-impact marketing content
Bachelor’s degree required
7+ years of experience in financial services marketing

Responsibilities

Develop and manage a full spectrum of content—from thought leadership and narrative-driven storytelling to product and campaign content that brings new investment and technology solutions to market
Translate complex investment, technology, and platform capabilities into clear, compelling, advisor-focused value propositions
Plan, create and manage content across multiple formats and channels, including print collateral, digital assets, presentations, website content, email campaigns, social media posts and video
Collaborate with cross-functional stakeholders to shape website content strategy and user experience, contribute to web design and optimization initiatives as needed
Monitor performance and engagement metrics to inform ongoing optimization of content and channel strategy