Senior Content Manager

IDEX Corporation • Benton Harbor, MI

17h • Hybrid

About The Position

The IDEX Performance Pneumatics Group, comprised of Gast, Airtech, and US Valve, is a global leader in engineered solutions for vacuum, pressure, and flow control. Our products power critical applications across industries, including data centers, medical and life sciences, industrial automation, and energy systems. We are driven by innovation, precision engineering, and a commitment to reliability. By partnering closely with customers, we deliver tailored solutions that keep essential systems running and enable the technologies that shape modern life. Join us and be part of a team that values expertise, collaboration, and making an impact in industries that matter.

We are seeking a strategic and hands-on Content Manager to lead content initiatives across all marketing channels for Gast, Airtech, and US Valve within the IDEX Performance Pneumatics Group. This is not a typical content role. It is about building smart, insight-driven content that accelerates the customer journey from awareness to decision-making. You will dig deep to understand our customers beyond the product, what challenges they face, how they measure success, and how we can help them move faster, increase profitability, and seize opportunities. Anyone can sell a product. We partner with customers to solve problems and deliver value that matters.

This role requires curiosity and a willingness to look outside our own walls to uncover trends, insights, and credible thought leadership. You will leverage market intelligence, industry research, and ABM tools like 6sense to guide our agency partners in creating content that differentiates us from traditional OEMs. This is the content job for someone who thinks differently and wants to make an impact.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field; MBA preferred for senior-level leadership.
• Minimum 8–10 years of experience in B2B marketing with a strong focus on content strategy and leadership, preferably in industrial, medical, or technology sectors.
• Proven ability to develop and execute multi-brand content strategies that align with customer journeys, strategic markets, and ABM programs.
• Experience leveraging ABM platforms such as 6sense to create personalized, insight-driven content that drives engagement and accelerates pipeline velocity.
• Demonstrated success in managing external agencies and vendors to deliver high-quality, on-brand content for digital campaigns.
• Strong understanding of digital experience optimization, including UX principles, SEO, and content placement for maximum impact.
• Exceptional communication and project management skills with the ability to lead cross-functional initiatives and operate autonomously.
• Marketing Execution: Ability to implement marketing plans and campaigns that support business goals and product launches.
• Digital Marketing & Analytics: Proficient with email, social, and web platforms; able to track and report on ROI, engagement, and pipeline influence.
• Cross-Functional Collaboration: Works effectively with sales, product management, engineering, and external partners.
• Project Management & Adaptability: Capable of managing multiple priorities and adjusting to evolving business needs.
• Communication: Strong written and verbal skills, with the ability to tailor messaging for diverse audiences.
• Attention to Detail & Professionalism: Ensures accuracy, consistency, and accountability across all deliverables.

Nice To Haves

• MBA preferred for senior-level leadership.

Responsibilities

• Content Strategy & Oversight Develop and maintain a comprehensive content strategy and matrix that aligns to the customer journey and sales funnel for all three brands, while addressing priority strategic markets and key applications. Incorporate ABM principles by tailoring content for priority accounts and buying committees based on intent data and engagement signals. Define priorities and provide clear direction to agency partners for content creation across all channels, ensuring ABM-driven personalization where applicable. Ensure all content supports brand positioning, lead generation, revenue goals, and ABM objectives.
• Agency Enablement & Collaboration Act as the primary liaison between internal stakeholders and external agencies, providing insights, brand guidelines, and strategic objectives. Share ABM insights (e.g., target account lists, intent signals, engagement metrics) with agencies to enable personalized content development. Facilitate the flow of customer intelligence, market trends, product knowledge, and ABM data from product management so the agency can proactively deliver high-quality, on-brand materials aligned with business objectives. Review and approve agency deliverables for consistency, accuracy, and ABM alignment.
• Content Planning & Governance Maintain and prioritize a marketing content calendar across all channels, including social media, campaigns, and events, with ABM-specific initiatives highlighted. Monitor performance metrics and provide feedback to optimize content effectiveness, including ABM engagement metrics (e.g., account-level engagement, buying committee activity). Ensure adherence to brand voice and messaging standards across all materials, while allowing for ABM-driven personalization.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees