Senior manager, Category GTM

Nextdeavor•San Francisco, CA

8d•$80 - $92•Hybrid

About The Position

Senior manager, Category GTM 8+ Month W2 Contract San Francisco, CA (Hybrid) Here's how you'll become a key player with this opportunity: We are seeking a proven strategic leader to join our team as Senior manager, GTM Strategy, Premiere mobile. This is an outstanding opportunity to play a pivotal role in driving the growth and success of our new world-class video editing mobile app! Your expertise in digital marketing, coupled with a consistent track record of accomplishment in product-led growth, will be crucial in achieving our high-reaching goals. Our team provides critical business insights, ensures alignment on goals, and propels key initiatives forward globally. We work cross-functionally to define customer journey requirements across demand creation, app store optimization, monetization, and both free and paid engagement by segment, driving long-term business growth. Team members are analytical and strategic, with a practical approach to achieving results through positive relationships across the organization. Here’s how you’ll make an impact on the team: Set quarterly and annual objectives, key results, and ARR targets, driving accountability cross-functionally for performance against targets; in collaboration with product marketing, finance, and data science teams. Drive Growth Priorities: Spearhead growth planning efforts across acquisition, engagement, and retention with ASO/ASA, PLG, core product, marketing, global growth, and data analytics teams. Collaborate on Product Launches: Work with cross-functional teams on quarterly product releases and post-release optimizations. Improve Customer Experience: Obsess over all journeys, identify improvement opportunities, and drive cross-functional teams to deliver against long-term customer growth goals. Develop actionable insights: Partner with Analytics teams to understand business trends and develop impactful recommendations for growth. Lead testing priorities for marketing and product teams with focused learning agendas to meet business and customer needs and improve product value discovery. Develop and maintain expertise in Premiere's key customer segments, providing insights back to Product teams for enhanced product capabilities.

Requirements

BS/BA or equivalent experience with 12+ years of marketing, software, high tech, or management consulting experience supporting B2C products or services.
Hands-on experience with mobile apps is required.
Understand digital business models and mobile apps; skilled in testing and improving customer experiences.
Enjoys having their impact measured in real-world metrics that correlate to near-term and longer-term sales success.
Successful in dynamic environments, rapidly anticipating, and adapting to shifting priorities.
Experience leading multi-functional teams to launch high-impact business initiatives.
Ability to rapidly assess problems, define options, evaluate, and implement solutions to address critical business issues. Ability to take a stand, advocate a course of action, and communicate supporting facts.
Outstanding communication and interpersonal skills, both verbal and written, at all levels.
A proven sense of self, balanced with the strive to put the team first.
Global cultural awareness and experience.
Good sense of humor.

Responsibilities

Set quarterly and annual objectives, key results, and ARR targets, driving accountability cross-functionally for performance against targets; in collaboration with product marketing, finance, and data science teams.
Drive Growth Priorities: Spearhead growth planning efforts across acquisition, engagement, and retention with ASO/ASA, PLG, core product, marketing, global growth, and data analytics teams.
Collaborate on Product Launches: Work with cross-functional teams on quarterly product releases and post-release optimizations.
Improve Customer Experience: Obsess over all journeys, identify improvement opportunities, and drive cross-functional teams to deliver against long-term customer growth goals.
Develop actionable insights: Partner with Analytics teams to understand business trends and develop impactful recommendations for growth.
Lead testing priorities for marketing and product teams with focused learning agendas to meet business and customer needs and improve product value discovery.
Develop and maintain expertise in Premiere's key customer segments, providing insights back to Product teams for enhanced product capabilities.