Senior Manager, Brand Strategy

Samsara • San Francisco, CA

2d • $107,240 - $191,500

About The Position

As the Sr. Manager, Brand Strategy you will be a key driver of how our brand lives, breathes and engages our buying community — both in foundational brand equity work and major creative campaign moments.
This role is open to candidates based in the United States.
You should apply if:
You want to impact the industries that run our world: Your efforts will result in real-world impact – helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.

Requirements

• 10+ years (or appropriate senior-level) experience in brand strategy, brand management, creative strategy or equivalent, ideally both agency and in-house or deep experience working agency side on major brand campaigns, with 2+ years leading a team.
• Proven ability to lead creative strategy and drive high-impact brand campaigns in competitive markets; able to set direction, collaborate with creative teams and agencies, and deliver results.
• Experience maintaining brand coherence across multiple touchpoints and channels — adept at partnering with creative, media, sponsorship and other marketing functions to ensure a unified brand universe.
• Strong storytelling instincts and the ability to translate customer/market insights into brand narratives and creative briefs that inspire.
• Demonstrated experience managing budgets and partner relationships (agencies, contractors) and delivering strategic work on time and on budget.
• Excellent cross-functional collaboration skills — ability to work across teams (creative, media, product, sponsorship, analytics) and influence senior stakeholders.
• Highly analytical mindset when needed — able to define brand health metrics, interpret brand performance data and make strategic recommendations.
• Excellent communication and presentation skills — comfortable articulating brand ideas and strategy to internal leadership and external partners.
• A self-starter with the versatility to think big (brand building) and roll up sleeves (execution). Comfortable in ambiguity and a fast-moving environment.
• Bachelor’s degree (Marketing, Communications, Business or related) or equivalent experience required.

Nice To Haves

• Experience leading major rebrands, repositioning efforts, or category creation.
• Experience with storytelling for technical audiences, turning complex products into simple, compelling narratives.
• Familiarity with AI-driven creative workflows (e.g., prompt-based content development).

Responsibilities

• Lead the strategy for major brand campaigns and activations, define the “why” and “what” for the creative team and agency partners (e.g., customer-centric insights, market concerns, opportunity spaces) and translate them into compelling creative briefs that inspire and guide high-impact work.
• Partner tightly with internal and external creative teams to maintain and elevate brand coherence across our full brand universe/ecosystem — ensuring every touchpoint (paid, earned, owned) reinforces our brand story, voice and visual identity.
• Manage external agencies and contractor resources to deliver world-class creative campaigns and branded content — plan, select, brief, oversee, and evaluate agency partners and contractors.
• Elevate customer storytelling and brand narratives — amplify major product moments through a mix of paid, earned, and owned channels; ensure the brand narrative resonates deeply with our buying community and maximises reach and impact.
• Identify and expand new brand opportunities — work cross-functionally to surface brand-building moments and pathways, deepen engagement and accelerate outsized reach via meaningful storytelling.
• Manage Corporate Marketing budgets – oversee planning, forecasting, tracking and optimisation of budget across the corporate marketing / brand function.
• Partner with brand media, sponsorships and channel leads — collaborate to maximise the brand investment, align brand strategy with media/sponsorship execution and ensure channel plans reflect brand objectives.
• Monitor brand health and score across cross-functional brand initiatives — define relevant KPIs, build dashboards or frameworks for tracking brand equity/health, run regular reviews and provide insights and recommendations for improvement.
• Hire, develop and lead an inclusive, engaged, and high performing team.

Benefits

• Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, and much, much more. Take a look at our Benefits site to learn more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees