Director, Brand Strategy

Gallery Media Group•New York City, NY

19h•$125,000 - $140,000

About The Position

Gallery Media Group is a modern day media company with a mission to 'Make Positivity Louder.' Gallery Media Group includes publishing brands PureWow & Coveteur, plus a collection of social-first media brands, such as @cocktails. Additionally, GMG has an expansive experiential arm rooted in Gallery Houses - a fusion of social content, creators, and cultural moments at scale - and a robust influencer marketing business. We’re seeking an exceptional Brand Strategist at the Director level to join our team. The Brand Strategy team is responsible for pre-sale ideation, writing and creating presentations to sell cross-platform marketing opportunities across Gallery Media Group's brands and O&O platforms. Development of marketing proposals that are rooted in culture with a focus on creative thinking and innovations, including, but not limited to custom creative/branded content, social and digital media, video, data, influencer marketing, and events Work within specific Brand Partnerships categories on all RFP responses (reactive and proactive), pulling together components from research, marketplace insights, and brand marketing into one cohesive response, including concept and pricing Support department programs as needed Serve as category expert by identifying industry & cultural trends Translate marketplace needs into integrated offerings including media across all platforms, sponsorships, and agency offerings

Requirements

8-10 years marketing, agency or related-client experience
Out-of-the-box thinker rooted in what's the now and next in culture
Strong knowledge of current digital and social landscape
Demonstrate excellent strength in editing, writing, conceptualizing and presenting proposals
Excellent communication and organizational skills
Ability to manage and prioritize workload in a fast-paced environment
Entrepreneurial minded with a strong sense of collaboration

Responsibilities

Act as an owner, driving all marketing proposals (proactive and reactive) rooted in consumer truths and cultural insights.
Collaborate with brand partnership sellers & media planners to develop strategic client initiatives to deliver on their KPIs by leveraging Gallery Media Group capabilities.
Attend external client/agency meetings, serving as the strategic voice in the room to speak to the rationale behind decisions as well as proactively come up with new solutions.
Understand all Gallery Media Group processes and platforms, and have the opportunity to proactively come up with new innovative and creative solutions for both internal ways of working and external materials.