Senior Manager Brand Marketing

Fujifilm•Santa Ana, CA

1d•$104,313 - $147,624•Hybrid

About The Position

We are hiring a Senior Manager, Brand Marketing. The Senior Manager, Brand Marketing will be responsible for establishing a Company-wide brand identity to support our Mission and Values whilst ensuring the company’s brand aligns and supports Fujifilm corporate and Life Sciences brands. At FUJIFILM Biosciences, we turn curiosity into breakthroughs that advance the field of life sciences. By offering a comprehensive portfolio of products and services in cell culture media, discovery research reagents, recombinant growth factors and proteins, fine chemicals, and critical assay materials, we partner with the brightest minds in biotech and pharma to tackle the world’s biggest health challenges. Imagine being part of a team that enables life-changing discoveries like new vaccines, therapies, and advancements in regenerative medicine. Our culture fosters curiosity, collaboration, and innovation, and we pride ourselves on delivering unparalleled quality and service to our partners. If you’re ready to make an impact, your future belongs with us at FUJIFILM Biosciences. Our headquarters in Santa Ana, California, is surrounded by world-class schools, lush parks, and scenic beaches like Laguna and Huntington, making it an ideal place to live, work, and explore. With additional campuses across the US, Europe, China, and Japan, we offer opportunities to make a difference worldwide. Fujifilm is globally headquartered in Tokyo with over 70,000 employees across four key business segments of healthcare, electronics, business innovation, and imaging. We are guided and united by our Group Purpose of “giving our world more smiles.” Visit: https://www.fujifilm.com/us/en/about/region/careers

Requirements

Bachelor’s degree in marketing, communications, journalism or related field; experience or focused qualifications considered
6-10 years of Brand Marketing ownership in the Life Sciences field such as bioprocessing and cell therapy
5+ years of experience supervising and developing a team
Demonstratable Campaign creation, management and execution
Demonstratable global experience with marketing and interdependent colleagues such as Product Management
Understanding of brand management
Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC and SEM)
Passion for life sciences marketing
Strong time-management, organization, and prioritization skills
Excellence in written English required.
Good oral and written communication skills.

Responsibilities

Responsible for giving job specific direction and coaching to brand team members.
Direct the management, strategy, and development of market research and ongoing brand performance to build brand identity and strategy
Lead strategic oversight of campaigns and communications to drive multichannel demand generation
Drive brand initiatives that exceed Marketing KPIs
Co-develop the digital marketing team’s strategy, execution and optimization of digital channels including display advertising, search (SEM and SEO) and social media
Partner with CRM team to monitor KPI’s of results to influence tactics and drive maximum revenue benefit from company resources
Partner with team members to integrate marketing platforms and report on campaign and tactic performance
Be a cultural ambassador to build and amplify internal communications that support employee brand advocacy through story telling
Manage agency and vendor relationships to ensure any outsourced work is consistent, high quality, cost-effective, and reflects FLBI branding specifications
Partner with department manager and stakeholders to develop Corporate Brand Identity Guidelines and visual identity for the Company in alignment with Fujifilm requirements
Provide artistic direction in the creation of collateral, company platforms, and graphics and video production to support commercial activities
Comply with Regulatory routing, documentation and archiving standards