Senior Manager, Brand Marketing - 2K Sports

2K • Los Angeles, CA

17d • Hybrid

About The Position

We are looking for a Senior Manager, Brand Marketing to lead strategic brand marketing efforts for the WWE 2K franchise who will ultimately define the relationship between our products and our passionate global community. This is a unique opportunity to drive brand strategy and creative execution for one of the most dynamic, personality-rich IPs in gaming.
You will play a pivotal role in stewarding the WWE 2K brand identity and shaping go-to-market strategies, and collaborating with WWE and Visual Concepts to amplify the franchise’s global reach and cultural impact. As the owner of the brand vision, you’ll define how WWE 2K shows up across media, content, events, partnerships, and beyond.
We’re looking for a strategic storyteller who thrives at the intersection of sports entertainment, pop culture, and gaming. You understand brand building in a digital-first world and are unafraid to champion bold ideas that energize our fans and evolve our brand. You’ll need to be highly collaborative, endlessly curious, and relentlessly player-first in your approach.

Requirements

• Strategic Brand Leadership: You’ve built or led on the development of brand positioning for global products in entertainment, gaming, or consumer brands. You’re comfortable driving high-level strategic vision.
• Digital-First Mindset: You understand the nuances of entertainment IPs—balancing brand authenticity, fan service, and cultural relevance with commercial performance all within today’s digital landscape.
• Creative Acumen: You have a strong eye for creative excellence, with experience developing compelling trailers, social content, influencer campaigns, and marketing assets that break through.
• Cross-Functional Influence: You know how to align stakeholders across departments and manage complex relationships with IP holders, studios, and agencies.
• Cultural Fluency: You’re tapped into pop culture, trends, and internet communities. You know what’s working in the world of sports entertainment, and how to authentically engage fans.
• Operational Excellence: You’re an expert in managing timelines, budgets, and competing priorities. You can juggle multiple high-stakes projects without missing a beat.
• Player-First POV: You genuinely love gaming and sports entertainment, and you constantly think about how to add value for players across every touchpoint.
• 5–7+ years of brand marketing experience in gaming, sports, entertainment, or consumer tech.
• Proven experience leading high-impact go-to-market campaigns with cross-functional teams.
• Deep understanding of brand strategy, marketing performance metrics, creative development, and media planning.
• Able to translate data into actionable insights to inform strategies
• Strong written and verbal communication skills with a knack for storytelling and presentation.

Nice To Haves

• Experience working with licensed IP or talent-driven brands is a strong plus.
• Familiarity with PC & console gaming (PlayStation, Xbox, Steam); bonus if you’ve worked on live-service games or fandom-driven communities.

Responsibilities

• Define and maintain the global brand vision through long-term brand narrative and positioning for the WWE 2K franchise, ensuring all efforts reinforce our core pillars and resonate with the global WWE games community.
• Lead global brand strategy for WWE 2K, working with the integrated marketing and cross-functional teams in driving multi-channel campaign development
• Steward the WWE 2K brand identity, serving as the guardian of the brand DNA, guiding internal teams and external agencies to ensure creative consistency and tonal accuracy across all touchpoints.
• Track ongoing Brand Health and campaign performance KPIs, in partnership with Analytics, Commercial, Product, and other teams in order to optimize ongoing and future campaigns
• Champion consumer insights by developing research roadmaps, synthesizing player feedback, market trends, and player data to drive forward strategic vision, product, and marketing roadmaps.
• Teamwork and Collaboration: Help cultivate a culture of collaboration and camaraderie that inspires innovation

Benefits

• Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed