Senior Manager Brand Marketing - Gerber Senior Manager Brand Marketing - Gerber

Nestle Operational Services Worldwide SA

1d

About The Position

As a Brand Experience and Development Senior Manager, you are responsible for developing near‑term strategy (up to 18 months) and executing annual commercialization plans to deliver profitable growth and key operational results for Gerber. In this role, you leverage actionable insights to drive end‑to‑end optimization, identify and lead innovation, manage brand communications, and unlock consumer and customer value. You will collaborate closely with cross‑functional partners including Sales, Operations, and Finance to ensure strong execution of annual business plans.

Requirements

• Bachelor’s degree (BA/BS) in Marketing or related business field, or equivalent experience
• Strong budget management and financial acumen
• Excellent negotiation, relationship‑building, and communication skills
• Strong research, strategic analysis, and problem‑solving capabilities
• Ability to work independently, manage multiple priorities, and meet deadlines
• Proficiency in Microsoft Office applications
• Minimum 5 years of experience in marketing or brand management
• Proven ability to lead and influence cross‑functional teams and agency partners
• Experience leading marketing communications projects, including digital and media strategies
• Strong experience leveraging data, research, and trends to understand consumer behavior (IRI or Nielsen experience strongly preferred)
• Demonstrated analytical thinking and ability to develop creative solutions to complex, ambiguous challenges

Nice To Haves

• MBA preferred

Responsibilities

• Develop a deep understanding of consumer demographics, psychographics, occasions, path to purchase, and behavioral drivers through data and research
• Identify, validate, and develop consumer insights and universal truths to drive relevant communications
• Analyze data and synthesize insights to optimize plans and commercial investment decisions
• Leverage data and trends to drive marketing innovation, brand building (communications), and retail programs
• Own the P&L to ensure delivery of revenue, profit, market share, and brand health KPIs
• Lead the monthly operating process, including forecasting, to manage demand fluctuations and supply challenges
• Track sales, consumption, and consumer trends to identify gaps and opportunities
• Project end‑to‑end business plan impact and prepare cross‑functional teams for execution (procurement, supply, etc.)
• Manage the brand’s consumer marketing budget with a disciplined investment approach
• Lead strategic revenue management initiatives including pricing, promotion, and price pack architecture (PPA)
• Contribute to manufacturing, distribution, sourcing, and procurement strategies
• Develop data‑driven category, portfolio, and brand strategies that inspire internal teams and customers
• Explore and incorporate new approaches to brand innovation, including licensing and strategic partnerships
• Partner with internal teams and external creative and media agencies to build awareness, penetration, and purchase frequency
• Define optimal engagement strategies and campaign structures to reach consumers effectively
• Ensure brand identity, essence, and activations remain culturally relevant across all touchpoints
• Activate the brand’s nutrition, health, and wellness proposition in consumer communications
• Drive efficient demand generation through disciplined budget management
• Support packaging changes related to product, graphic, or formula updates
• Support innovation and renovation pipeline development using consumer, shopper, and marketplace data
• Lead innovation projects aligned with the brand’s innovation strategy in collaboration with cross‑functional and external partners
• Partner with Sales and customers to execute strategy and win in an omni‑channel environment
• Analyze promotional programs and recommend improvements to maximize effectiveness and efficiency
• Translate the three‑year strategic plan into annual commercial plans across retailer channels
• Lead development and execution of annual marketing plans across product, price, place, and promotion
• Lead the Integrated Commercial Planning (ICP) process to deliver annual brand plans aligned to long‑term strategy
• Lead, motivate, and inspire direct reports and cross‑functional teams to exceed performance targets
• Communicate expectations clearly and provide ongoing feedback through robust performance management
• Coach and develop team members through tailored development plans
• Support talent recruitment and selection while promoting workforce diversity
• Foster a culture of collaboration and best-practice sharing

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level