Senior Manager, Brand Management - ETS (Entertainment, Toys & Seasonal)

Walmart•Bentonville, AR

13d•$90,000 - $180,000

About The Position

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make to create the future of retail, from responsible sourcing to sustainability – and everything in between. As a Senior Manager, Private Brand Strategy - ETS, your expertise, vision, and strategy will enable you to activate the ETS private brand portfolio at Walmart. Leveraging your advocacy and influence, you’ll make a direct impact on the business and deliver on our brand promise of creating consistent customer experiences that exceed expectations at all customer touch points. Along the way, you’ll be guided by our deep-rooted culture and have the support you need to do your job, learn, grow, and succeed. What you'll do... In this role you will leverage customer insights, market information, financial data, and feedback to create and nurture brands our customers love. You’ll work cross-functionally, make customer-centric recommendations and decisions, drive internal and external partnerships, and build brand loyalty for the ETS private brand portfolio. Success in this role requires sound judgement, thoughtful planning, and the ability to influence others. You’ll use your executive presence to work with merchants, internal cross-functional teams and external partners and navigate interesting, complex challenges. You are comfortable managing a multibillion-dollar portfolio You are an entrepreneur and enjoy working horizontally with common goals You are data savvy: you can analyze performance, understand trends, and translate insights into strategies You are tenacious, dedicated and thrive working autonomously

Requirements

Bachelor’s degree in Business, Communications, Marketing, Business, or related field and 4 years’ experience in brand development and management, developing creative briefs, marketing, or related area OR 6 years’ experience in brand development and management, developing creative briefs, marketing, or related area.

Nice To Haves

Microsoft Office - Excel
Vendor Management
Working on cross-functional teams or projects
Masters: Business Administration

Responsibilities

Developing strategy, driving growth of the private brand portfolio with a heavy focus on digital brand activation
Activating the brand portfolio with consistency across multiple categories, stakeholders, and customer touchpoints
Establishing a comprehensive understanding of the competitive landscape and the Walmart private brand customer opportunity
Establishing and influencing high-visibility brand partner relationships
Developing and managing new and existing brands
Always looking for creative ideas to drive business improvements, innovation, and customer experience.

Benefits

Beyond competitive pay, you can receive incentive awards for your performance.
Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, paid time off, multiple health plans, and much more.
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.
Tuition, books, and fees are completely paid for by Walmart.