Senior Coordinator, Entertainment

Nascar • Charlotte, NC

5d • Onsite

About The Position

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow. NASCAR seeks a talented professional to join in the position of Senior Coordinator, Entertainment based in our Charlotte, North Carolina office. The Senior Coordinator, Entertainment is responsible for development and execution of strategic marketing initiatives that align NASCAR with key entertainment industry stakeholders. This role identifies, facilitates, and activates opportunities with talent, influencers, and pop culture properties to drive fan engagement and brand visibility across platforms and events. Duties include but are not limited to: Track, capture, and analyze social media content created by talent and influencers at NASCAR events; manage third-party platforms to evaluate performance and report ROI to internal stakeholders. Collaborate with Insights team to understand current and future NASCAR audiences and apply this towards an entertainment-driven marketing strategy. Maintain a comprehensive release and production schedules for TV, film, and music and identify alignment opportunities, potential integration or promotional opportunities by using formal and informal tools (industry subscriptions, internet research, trade publications, etc.). Develop and coordinate entertainment and talent invitation process for identified tentpole events with the Corporate Events & Hospitality and the Influencer Marketing teams. Coordinate travel, event credentials, and premium hospitality experiences for high-profile guests while ensuring confidentiality. Manage and execute on-site appearances and activations, including scheduling, logistics and talent management at events and race weekends. Submit photography requests and manage post event image review, recaps and distribution. Stay current on entertainment trends, pop culture news, and influencer movements to proactively identify new opportunities. Build presentation decks and communication materials for both internal and external stakeholders. Assist with budget tracking. Travel: 15-20%, including weekends

Requirements

• Bachelor’s degree (B. A.) from four-year college or university
• A minimum of 4 (four) years related experience and/or training in marketing; or equivalent combination of education and experience
• Proficient on Company-provided hardware and software, including Word, Power Point, Adobe, Excel, and their equivalents
• Excellent verbal and written communication skills
• Excellent organization and time management skills with a keen attention to detail
• Ability to exercise discretion and maintain confidentiality
• Ability to collaborate across a wide range of partners and stakeholders
• Ability to function in a high-speed and quickly evolving environment; able to react quickly and adapt to changing priorities in real time
• Ability to juggle multiple projects simultaneously
• Ability to maintain professionalism in high-stress situations
• A working understanding of social media platforms
• Demonstrated ability to work in a fast-paced environment with numerous and rigid deadlines

Nice To Haves

• A background in the entertainment/music space is preferred
• Prior experience placing, securing or working with celebrity talent is a plus
• A working understanding and background in motorsports preferred, though not required

Responsibilities

• Track, capture, and analyze social media content created by talent and influencers at NASCAR events
• Manage third-party platforms to evaluate performance and report ROI to internal stakeholders
• Collaborate with Insights team to understand current and future NASCAR audiences and apply this towards an entertainment-driven marketing strategy
• Maintain a comprehensive release and production schedules for TV, film, and music and identify alignment opportunities, potential integration or promotional opportunities by using formal and informal tools (industry subscriptions, internet research, trade publications, etc.)
• Develop and coordinate entertainment and talent invitation process for identified tentpole events with the Corporate Events & Hospitality and the Influencer Marketing teams
• Coordinate travel, event credentials, and premium hospitality experiences for high-profile guests while ensuring confidentiality
• Manage and execute on-site appearances and activations, including scheduling, logistics and talent management at events and race weekends
• Submit photography requests and manage post event image review, recaps and distribution
• Stay current on entertainment trends, pop culture news, and influencer movements to proactively identify new opportunities
• Build presentation decks and communication materials for both internal and external stakeholders
• Assist with budget tracking

Benefits

• We offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees